Justin Keller, Author at Business2Community

Justin Keller

Contributor
5 Articles

Latest Articles By Justin Keller

Everything You Think You Know About Leads Is Wrong

Just picture it: It’s 2005. YouTube was just born. George W. just started his second term. Tom Cruise jumped on…

Justin Keller
April 28, 2021
Strategy

The Importance of Brand in ABM

Account-based marketing presupposes that leads are not the goal of the program. After all, it’s not called lead-based marketing. Rather…

Justin Keller
March 29, 2021
Marketing

How to Measure and Optimize Your Entire ABM Funnel

It might seem weird, but marketing teams used to measure their success on lead generation. They would analyze where leads…

Justin Keller
January 12, 2021
Marketing

The 2020 State of ABM Report

This year’s annual State of ABM Report is our most interesting one to date. Now in its fifth year, more…

Justin Keller
October 30, 2020
Marketing

History Says Now is the Time to Charge Forward With Branding

The brutal truth is that we’re going to be feeling the effects of this pandemic for quite some time. Moody’s…

Justin Keller
April 13, 2020
Branding

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