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John Isige

Marketing Expert
200+ Articles

John is a crypto analyst and reporter, covering both macro and micro perspectives of the market. He reports on developing news stories in the crypto space touching on various subjects like price analysis, on-chain analysis, NFTs, DeFi, CeFi and the metaverse among other topics.

Latest Articles By John Isige

The Advertising Business is About to Get Much More Difficult as Growth Slows and AI Takes Over

The advertising industry has been undergoing a radical shift. The rise of artificial intelligence and the global economic slowdown has…

John Isige
June 26, 2023
Business Articles

The BRAG Index is a Priceless Tool For App Developers – Here’s Why

In the ever-evolving world of app development, staying ahead of the competition and understanding user engagement is crucial. To achieve…

John Isige
June 26, 2023
Business Articles

OpenAI Went From Non-Profit To A For-Profit Company With Profit Caps – Now That Cap May Not Last Long

OpenAI has become everything it said it was not. From a not-for-profit research organization focused on empowering humanity through artificial…

John Isige
June 25, 2023
Business Articles

AI Ads May Not Be The Paradigm Shift Advertisers Are Hoping They Are

Artificial Intelligence (AI) has transformed the advertising landscape enabling marketers to produce personalized and targeted campaigns on a never-before-seen scale.…

John Isige
June 24, 2023
Business Articles

Google Ad Tech Integrated in Huge Ad Company Omnicom’s System As EU Joins US DOJ in Eyeing Its Potential Breakup

Omnicom, a leading advertising company, has entered into a strategic collaboration with Google Cloud, marking another milestone in their longstanding…

John Isige
June 23, 2023
Business Articles

New Study Shows In-Game Ads Are King – They Score 20% Higher in Viewability Than the Average of Other Ads

Statistics show that in-game advertising tends to have higher viewability than all other forms of digital ads. This makes games…

John Isige
June 23, 2023
Business Articles

Polygon Launches Its Own AI ChatBot to Guide Users Through Its Ecosystem and Web3 

The tech industry is experiencing the pinnacle of Generative Artificial Intelligence (AI) innovation. It has become a widespread trend among…

John Isige
June 22, 2023
Business Articles

Only 28% of Business is Conducted Online – eCommerce is Already Huge But Its Growth is About to Go Vertical

In a rapidly evolving digital landscape, eCommerce continues to assert its dominance with staggering growth potential. Recent data reveals that…

John Isige
June 22, 2023
Business Articles

There is No EV Market Without China – Worldwide EV Battery Production is Wholly Dependent on the Country

China has emerged as a dominant force in the electric vehicle (EV) market, especially when it comes to EV battery…

John Isige
June 21, 2023
Business Articles

How Peacock Beat Out the Top Streaming Giants in Q1: App Store Optimization

Source: Peacock Peacock has ascended to the top of the streaming apps pack in the initial quarter of this year,…

John Isige
June 21, 2023
Business Articles

Gen Z Is the Ultimate Cash Cow For Mobile Game Companies – Half Have At Least 4 Mobile Games Installed

Reports show that aside from being the most active generation in most other app categories, Gen Zs are also the…

John Isige
June 20, 2023
Business Articles

Only 1 in 3 African Women Have Internet Access Compared to 50% of Men, Hampering Equality and Economic Growth

The digital gender gap in Africa, where only 1 in 3 women have internet access compared to 50% of men,…

John Isige
June 20, 2023
Business Articles

Mobile Gaming is an Afterthought For Many Gamers But it Makes 77% of The Entire Industry’s Revenue

Many gamers often view mobile gaming as an afterthought. It’s considered a less serious platform, featuring games that tend to…

John Isige
June 19, 2023
Business Articles

SEC and Binance Reach Unprecedented, Onerous Deal to Avoid Asset Freeze

Binance, the world’s largest cryptocurrency exchange, has signed a deal with the United States Securities and Exchange Commission (SEC), which…

John Isige
June 19, 2023
Crypto News

Everyone With a Louisiana or Oregon Driver’s Licenses Caught in One of the Largest Data Breaches Ever

The Oregon Department of Transportation (ODOT) and Louisiana's Office of Motor Vehicles (OMV) are among the many victims affected by…

John Isige
June 17, 2023
Business Articles

How LinkedIn Dominates the Recruiting Market and is Still Growing – Users Up 11.4% to 922 Million in the Past Year

LinkedIn, the world's leading professional networking platform, has solidified its position as the go-to platform for job seekers and recruiters…

John Isige
June 16, 2023
Business Articles

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