In the ever-evolving world of app development, staying ahead of the competition and understanding user engagement is crucial. To achieve…
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John Isige
Latest Articles By John Isige
The advertising industry has been undergoing a radical shift. The rise of artificial intelligence and the global economic slowdown has…
OpenAI has become everything it said it was not. From a not-for-profit research organization focused on empowering humanity through artificial…
Artificial Intelligence (AI) has transformed the advertising landscape enabling marketers to produce personalized and targeted campaigns on a never-before-seen scale.…
Omnicom, a leading advertising company, has entered into a strategic collaboration with Google Cloud, marking another milestone in their longstanding…
Statistics show that in-game advertising tends to have higher viewability than all other forms of digital ads. This makes games…
The tech industry is experiencing the pinnacle of Generative Artificial Intelligence (AI) innovation. It has become a widespread trend among…
In a rapidly evolving digital landscape, eCommerce continues to assert its dominance with staggering growth potential. Recent data reveals that…
China has emerged as a dominant force in the electric vehicle (EV) market, especially when it comes to EV battery…
Source: Peacock Peacock has ascended to the top of the streaming apps pack in the initial quarter of this year,…
Reports show that aside from being the most active generation in most other app categories, Gen Zs are also the…
The digital gender gap in Africa, where only 1 in 3 women have internet access compared to 50% of men,…
Many gamers often view mobile gaming as an afterthought. It’s considered a less serious platform, featuring games that tend to…
Binance, the world’s largest cryptocurrency exchange, has signed a deal with the United States Securities and Exchange Commission (SEC), which…
The Oregon Department of Transportation (ODOT) and Louisiana's Office of Motor Vehicles (OMV) are among the many victims affected by…
LinkedIn, the world's leading professional networking platform, has solidified its position as the go-to platform for job seekers and recruiters…