John Lincoln

Contributor
32 Articles

Latest Articles By John Lincoln

How to Align Your Marketing Around Trump’s Plan to Reopen the Country

While there’s no definitive timeline for when this global pandemic will all be over, the US is taking steps toward…

John Lincoln
June 22, 2020
Crisis Management

3 Big Changes Pinterest Has Made Which Might Change Your Strategy

Since its launch in 2010, Pinterest has amassed more than 320 million monthly active users globally, becoming a force to…

John Lincoln
May 22, 2020
Pinterest

What Industries are Doing the Best Now?

COVID-19 has disrupted daily life on a scale that most of us have never seen before. And while the world…

John Lincoln
May 8, 2020
B2B Marketing

Here’s Your COVID-19 Marketing Response Plan

In the midst of this COVID-19 pandemic, you need to update your digital marketing strategy. In this article, I’ll share…

John Lincoln
April 29, 2020
Crisis Management

Caution: Here Is How One Internet Search Can End Up Changing Your Life

One search can shape everything you see and it impacts your entire world and how you act on the world.…

John Lincoln
April 14, 2020
SEO

As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever

As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal…

John Lincoln
March 29, 2020
Small Business

Here is How You Create the Perfect Cross-Channel Content Strategy

One of my favorite content marketing strategies is creating one long-form blog post, and repurposing that piece for different channels…

John Lincoln
March 9, 2020
Content Marketing

How to Accurately Forecast Digital Marketing-Driven Growth

Digital marketing is, hands down, one of the best ways to grow a business. But as you develop a strategy…

John Lincoln
March 3, 2020
Digital Marketing

Technical SEO: 16 Common Issues That Will Tank Your Rankings

Technical SEO is the process of optimizing your website for search. It helps search bots discover, understand, and index your…

John Lincoln
February 12, 2020
SEO

Lessons Learned by Scaling a Business to $1,000,000 a Month in MRR

These days, competition in the business world is more cutthroat than ever, and entrepreneurs need to do everything in their…

John Lincoln
February 5, 2020

A Simple Strategy For Turning Costs Into Profit

That old saying, it takes money to make money persists because it’s true. For business owners, cost centers have long…

John Lincoln
February 4, 2020
Small Business

What the Heck is a Google Action? Here’s How to Make One

Have you heard? As a publisher, you can create a Google Action from content on your blog. To do that,…

John Lincoln
January 23, 2020
SEO

Ready To Expand? Here Is How To Do Your First Digital Media Buy

Digital media buying is a concept that’s gained quite a bit of traction among strategists during the past couple of…

John Lincoln
January 16, 2020
Marketing

Wanna Go Viral? Here is the Little-Known Formula

How would you like your content to go viral? Of course you would! Here’s the first thing you need to…

John Lincoln
January 13, 2020
Marketing

Avoid These Big SEO Content Mistakes on E-Commerce Sites

If you’re running an e-commerce site, you’ll need to optimize it for search. Unfortunately, it’s possible to make things worse…

John Lincoln
January 9, 2020
SEO

6 Instagram Tools to Create Perfect Posts

If part of your digital strategy involves Instagram marketing, then you’ve already noticed that it can be a hassle to…

John Lincoln
January 7, 2020
Social Media

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