John Lincoln, Author at Business2Community

John Lincoln

Contributor
32 Articles

John Lincoln (MBA) is CEO of Ignite Visibility, a digital marketing instructor at UCSD and author of the book “Digital Influencer, A Guide to Achieving Influencer Status Online,” Lincoln has worked on over 400 marketing campaigns including clients such as FOX, USA Today and BTO Sports. He has won SEO expert of the year, most influential people in CRO and best social media campaign of the year and is a regular columnist on Search Engine Land, Marketing Land, Entrepreneur and Inc.

Latest Articles By John Lincoln

How to Elevate Your Strategy With Pinterest Business

With a growing number of social media channels to choose from, marketers need to fight tooth and nail to show…

John Lincoln
November 14, 2021
Pinterest

5 Tips for Improved Social Media Account Management

If you have a plethora of social media accounts, managing them can feel like a whirlwind. Knowing how to manage…

John Lincoln
November 1, 2021
Social Media

Amazon Ad Types: What You Need to Know to Successfully Boost Your Sales

Learning the ins and outs of Amazon ad types is crucial to hitting your big sales goals. In this article,…

John Lincoln
September 3, 2021
Strategy

How to Properly Utilize Instagram Ads to Build Your Following

With an advertising audience of more than a billion people, Instagram has proven itself as an effective tool in reaching…

John Lincoln
May 13, 2021
Instagram

3 Big Changes Coming to Facebook in 2021

Ah, the good ole’ Facebook algorithm. It’s an enigma wrapped in a riddle, shrouded in perpetual change. If you’re like…

John Lincoln
April 1, 2021
Facebook

12 Surprisingly Easy Excel Tricks for SEOs

Search engine optimizers — don't fall for the myth that Excel is aged and lifeless. This classic slice of Microsoft…

John Lincoln
February 12, 2021
SEO

A Quick Guide to Facebook Offline Conversions API

Did you know that only 8% of retail purchases happen online? That, of course, means the rest of these purchases…

John Lincoln
December 18, 2020
Facebook

What Is Core Web Vitals? [Infographic]

The spring of 2020 feels like so long ago. If you think back, you may remember that one of the…

John Lincoln
October 26, 2020
SEO

Jumpstart Your Social Media Marketing for 2021

So you’re ready to enter the new year with a strong social media marketing strategy? If so, then follow along.…

John Lincoln
October 19, 2020
Social Media

YouTube Videos: Top Ranking Tools

With more than 100 hours of video uploaded each minute, YouTube has become the de facto medium for organizations to…

John Lincoln
October 9, 2020
YouTube

How to Make an Infographic That Actually Reaches Your Audience

In the 2020 landscape, we absorb five times the amount of information we did in 1986. Naturally, infographics are the…

John Lincoln
October 7, 2020
Infographics

What’s the Real Difference Between Instagram Reels and TikTok?

In early August 2020, Instagram launched a new feature that has an eerie similarity to TikTok: Instagram Reels. Now that…

John Lincoln
September 21, 2020
Social Media

Study: Shorter Content Gets More Backlinks

Here’s one you might not have seen coming. According to a new study by Fractl, you’ll get more backlinks for…

John Lincoln
September 14, 2020
Content Marketing

5 Steps to Finding New SEO Keywords with Lightning Speed

Finding SEO keywords isn't some mysticism you need to decode. According to BrightEdge Research, SEO tactics drive at least 1000%…

John Lincoln
September 10, 2020
SEO

Should You Add Fact Check Schema To Your Website?

Thousands of articles are published online every minute. For readers, it's hard to draw the line in the sand between…

John Lincoln
August 5, 2020
SEO

The 3 Biggest Things Coming For SEO In 2021 and Beyond

Over the years, SEOs have weathered major algorithm updates, upped our content game, and learned to navigate an increasingly competitive…

John Lincoln
July 9, 2020
SEO

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