John Lincoln (MBA) is CEO of Ignite Visibility, a digital marketing instructor at UCSD and author of the book “Digital Influencer, A Guide to Achieving Influencer Status Online,” Lincoln has worked on over 400 marketing campaigns including clients such as FOX, USA Today and BTO Sports. He has won SEO expert of the year, most influential people in CRO and best social media campaign of the year and is a regular columnist on Search Engine Land, Marketing Land, Entrepreneur and Inc.
by John Lincoln - With a growing number of social media channels to choose from, marketers need to fight tooth and nail to show…
by John Lincoln - If you have a plethora of social media accounts, managing them can feel like a whirlwind. Knowing how to manage…
by John Lincoln - Learning the ins and outs of Amazon ad types is crucial to hitting your big sales goals. In this article,…
by John Lincoln - With an advertising audience of more than a billion people, Instagram has proven itself as an effective tool in reaching…
by John Lincoln - Ah, the good ole’ Facebook algorithm. It’s an enigma wrapped in a riddle, shrouded in perpetual change. If you’re like…
by John Lincoln - Search engine optimizers — don’t fall for the myth that Excel is aged and lifeless. This classic slice of Microsoft…
by John Lincoln - Did you know that only 8% of retail purchases happen online? That, of course, means the rest of these purchases…
by John Lincoln - The spring of 2020 feels like so long ago. If you think back, you may remember that one of the…
by John Lincoln - So you’re ready to enter the new year with a strong social media marketing strategy? If so, then follow along.…
by John Lincoln - With more than 100 hours of video uploaded each minute, YouTube has become the de facto medium for organizations to…
by John Lincoln - In the 2020 landscape, we absorb five times the amount of information we did in 1986. Naturally, infographics are the…
by John Lincoln - In early August 2020, Instagram launched a new feature that has an eerie similarity to TikTok: Instagram Reels. Now that…
by John Lincoln - Here’s one you might not have seen coming. According to a new study by Fractl, you’ll get more backlinks for…
by John Lincoln - Finding SEO keywords isn’t some mysticism you need to decode. According to BrightEdge Research, SEO tactics drive at least 1000%…
by John Lincoln - Thousands of articles are published online every minute. For readers, it’s hard to draw the line in the sand between…
by John Lincoln - Over the years, SEOs have weathered major algorithm updates, upped our content game, and learned to navigate an increasingly competitive…
by John Lincoln - While there’s no definitive timeline for when this global pandemic will all be over, the US is taking steps toward…
by John Lincoln - Since its launch in 2010, Pinterest has amassed more than 320 million monthly active users globally, becoming a force to…
by John Lincoln - COVID-19 has disrupted daily life on a scale that most of us have never seen before. And while the world…
by John Lincoln - In the midst of this COVID-19 pandemic, you need to update your digital marketing strategy. In this article, I’ll share…
by John Lincoln - One search can shape everything you see and it impacts your entire world and how you act on the world.…
by John Lincoln - As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal…
by John Lincoln - One of my favorite content marketing strategies is creating one long-form blog post, and repurposing that piece for different channels…
by John Lincoln - Digital marketing is, hands down, one of the best ways to grow a business. But as you develop a strategy…
by John Lincoln - Technical SEO is the process of optimizing your website for search. It helps search bots discover, understand, and index your…
by John Lincoln - These days, competition in the business world is more cutthroat than ever, and entrepreneurs need to do everything in their…
by John Lincoln - That old saying, it takes money to make money persists because it’s true. For business owners, cost centers have long…
by John Lincoln - Have you heard? As a publisher, you can create a Google Action from content on your blog. To do that,…
by John Lincoln - Digital media buying is a concept that’s gained quite a bit of traction among strategists during the past couple of…
by John Lincoln - How would you like your content to go viral? Of course you would! Here’s the first thing you need to…
by John Lincoln - If you’re running an e-commerce site, you’ll need to optimize it for search. Unfortunately, it’s possible to make things worse…
by John Lincoln - If part of your digital strategy involves Instagram marketing, then you’ve already noticed that it can be a hassle to…
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