Jessica Mehring, Author at Business2Community

Jessica Mehring

Contributor
24 Articles

Jessica is the CEO of Horizon Peak Consulting, where she helps IT, software and tech companies drive enterprise sales and achieve faster customer growth with conversion content. She is also the creator of The Content Lab, where she offers training programs for content creators.

Latest Articles By Jessica Mehring

How to Write Clearer Technology Content — and Help Your Customers in the Process

When I’m training marketing content writers in the tech space, one thing that comes up a lot is concision. Clarity,…

Jessica Mehring
January 10, 2022
Content Marketing

Enterprise Marketing Best Practices for 2022

By definition, enterprise businesses looking to retain their existing customer bases while generating new leads need to use different marketing…

Jessica Mehring
December 2, 2021
Marketing

5 Principles for Creating Lead Generation Content

Content creation is one of the best ways for technology companies to consistently generate leads. But how do tech marketers…

Jessica Mehring
November 2, 2021
Content Marketing

Accelerate Your Collaboration, Not Your Copywriting

I came across this article on the Content Marketing Institute website earlier this year, and it’s been sitting in my…

Jessica Mehring
September 3, 2021
Strategy

The Cost of Poor Communication

When it comes to effective communication, technology copywriting isn’t an exception. To get your point across without alienating your reader,…

Jessica Mehring
July 23, 2021
Communications

3 Content Marketing Tips for Tech Companies

Technology companies are at an advantage when it comes to content marketing: They’re already comfortable with data-driven decision making. Tech…

Jessica Mehring
July 2, 2021
Content Marketing

The Magic of Using the Right Language

The other day when I was talking with a colleague, she mentioned an incident that happened back in her consulting…

Jessica Mehring
June 4, 2021
Strategy

How Great Design Can Kill an Email

Recently I’ve noticed a trend in emails coming from technology companies: big, heavily designed email headers. At first glance, you…

Jessica Mehring
May 10, 2021
Email Marketing

My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)

As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a small…

Jessica Mehring
May 3, 2021
Strategy

Applying First Principles of Novel Writing to Content Writing

My focus here at HPC is to help clients build relationship with their customers through marketing content. To do this,…

Jessica Mehring
March 9, 2021
Content Marketing

Supported, Connected, Believing: Mapping Content Through the Buyer’s Journey

Some marketers will tell you the B2B customer journey is dead. On the one hand, with so many channels the…

Jessica Mehring
February 22, 2021
Content Marketing

Content Puts the Relation in Relationship Marketing

When you consider that it can cost five times as much to gain a new customer than it does to…

Jessica Mehring
October 19, 2020
Content Marketing

What Comes First — Your People or Your Content?

No matter what angle you look at it from, content’s sole job is to help people. It should help your…

Jessica Mehring
October 5, 2020
Content Marketing

Why Relationship Enablement Should Be a Business Priority

Technology does not run an enterprise; relationships do. – Unknown Would you propose marriage on a first date? No. (Well,…

Jessica Mehring
September 8, 2020
Strategy

Exemplary Customer Experience Begins and Ends With Trust

When my baby girl was born last year, we ordered a popular smart sock to give us peace of mind…

Jessica Mehring
August 20, 2020
Customer Experience

Trust in Content Marketing

Chances are you’ve heard a fundamental truth in business: People prefer to do business with people they know, like and…

Jessica Mehring
July 16, 2020
Content Marketing

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