Jessica Mehring, Author at Business 2 Community

Bio

Jessica is the CEO of Horizon Peak Consulting, where she helps IT, software and tech companies drive enterprise sales and achieve faster customer growth with conversion content. She is also the creator of The Content Lab, where she offers training programs for content creators.

Articles

How to Write Clearer Technology Content — and Help Your Customers in the Process

by Jessica Mehring - When I’m training marketing content writers in the tech space, one thing that comes up a lot is concision.…

January 10, 2022

Enterprise Marketing Best Practices for 2022

by Jessica Mehring - By definition, enterprise businesses looking to retain their existing customer bases while generating new leads need to use different…

December 2, 2021

5 Principles for Creating Lead Generation Content

by Jessica Mehring - Content creation is one of the best ways for technology companies to consistently generate leads. But how do tech…

November 2, 2021

Accelerate Your Collaboration, Not Your Copywriting

by Jessica Mehring - I came across this article on the Content Marketing Institute website earlier this year, and it’s been sitting in…

September 3, 2021

The Cost of Poor Communication

by Jessica Mehring - When it comes to effective communication, technology copywriting isn’t an exception. To get your point across without alienating your…

July 23, 2021

3 Content Marketing Tips for Tech Companies

by Jessica Mehring - Technology companies are at an advantage when it comes to content marketing: They’re already comfortable with data-driven decision making.…

July 2, 2021

The Magic of Using the Right Language

by Jessica Mehring - The other day when I was talking with a colleague, she mentioned an incident that happened back in her…

June 4, 2021

My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)

by Jessica Mehring - As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a…

May 3, 2021

Applying First Principles of Novel Writing to Content Writing

by Jessica Mehring - My focus here at HPC is to help clients build relationship with their customers through marketing content. To do…

March 9, 2021

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Jessica Mehring