Jay Leonard

Every day we are exposed to massive amounts of information, a big part of which has a purely commercial character.…

Exploding Growth in Media Formats Puts More Demand on Creative Production It’s a cruel quirk of advertising lingo when financial…

Valentine's Day is just around the corner and Moet & Chandon has turned to social media to boost sales. Their…

When preparing your business for the New Year, it is important for your success that you have organized a PR…

I sat in on the Content Marketing for Real Marketers webinar, with Joe Chernov and Rebecca Lieb, hosted by #CMI…

In a previous article I wrote for Business 2 Community, I predicted that in 2012, content marketing + social media…

Brand marketers invest billions creating an emotional connection between their brand and prospective or current customers. In fast food, packaged…

A key step in creating a successful user experience is understanding your users. By knowing their goals, needs, and skills,…

You may not realize it, but a safe workplace can lead to a decrease in business expenses. Something as simple…

Today’s post is brought to us by the Hall of Famer, Kris Olin. If you would like to join Kris…

It's no secret that leadership skills are essential to devise a great individual mindset that will hopefully trickle down to…

A few months ago an interesting article made its way across the web. The story was a remarkable crowdsourcing success…

It’s happened to all of us. We think we’re logged into one account, when actually we’re logged into another. We…

Out with old and in with the new. It’s a saying we hear a lot, but does it apply to…

Many of us likely remember the classic "4 Ps" of the marketing mix: Product, Place, Price, and Promotion. These concepts…