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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

GoDaddy Crisis Reviewed: A Pass in Social Media Crisis Communications

On Monday morning GoDaddy experienced a major crisis when thousands of their customers’ domains and websites went crashing down. As…

Jay Leonard
September 13, 2012
Business Articles

In Agile Marketing, Facebook Just Doesn’t Cut It [Infographic]

In July, Get Satisfaction and the Incyte Group collaborated to publish a white paper titled: To Monetize Open Social Networks,…

Jay Leonard
September 13, 2012
Infographics

Where Did All the Rats Go?

Rats (image from fitsnews.com) You know the old saying that “Rats will abandon a sinking ship?” as the picture illustrates how…

Jay Leonard
September 12, 2012
Business Articles

Why More Businesses are Hiring Motivational Speakers

Motivational speakers have been around for a long time, but many companies are now opting to bring them in to…

Jay Leonard
September 12, 2012
Business Articles

How To Sell Organic Soaps and Start Your Own Business

There are many people who have a hobby to make organic soaps at home. The best part is that this…

Jay Leonard
September 11, 2012
Business Articles

On MMA Fitness

What makes mma fighters some of the fittest athletes in the world? When it comes to fitness and getting into…

Jay Leonard
September 11, 2012
Business Articles

What Makes Coca-Cola So “Classic”? Unleash The Power of Heritage Marketing

I'm not old enough to have been around when Coke was founded — in fact, no one reading this article…

Jay Leonard
September 11, 2012
Marketing

When Content Isn’t King

Last week, I wrote a blog post on why the RNC’s promoted tweet, #AreYouBetterOff, backfired. I was surprised to see…

Jay Leonard
September 11, 2012
Content Marketing

Entrepreneurship as a Job

"Entrepreneurship is by far the most demanding, low paying, pride swallowing, psychologically wearing career choice one can make. At the…

Jay Leonard
September 10, 2012
Business Articles

4 Levers Your Channel Manager Should Be Pulling

Your company's channel manager is searching for the right tools to manage the sales channel effectively. The company has just…

Jay Leonard
September 10, 2012
Business Articles

5 Conversion Optimization Tools You Can Use to Boost Your Sales

Conversion writing and SEO copywriting is pretty straightforward stuff. Write the right words, plug some keywords in, make sure you’ve…

Jay Leonard
September 10, 2012
Business Articles

Why It’s Vital to Develop a Converged Media Strategy Right Now

In a recent report by the Altimeter Group, “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned…

Jay Leonard
September 10, 2012
Content Marketing

Achieve Your Goals: Five Important Lessons To Learn From Michael Phelps

Today, Michael Phelps holds the title of the most decorated Olympian of all time. He first made his mark at…

Jay Leonard
September 10, 2012
Business Articles

Content Marketing Magic: Aligning Keyword & Content Types with Business Goals

Lately it seems like content marketing is the new SEO. It’s become a bit of a buzzword. But when you…

Jay Leonard
September 9, 2012
Content Marketing

Hunting Hippos: Winning Approval from the C-Level for Content Marketing

Incredibly thick skinned, almost impossible to move, yet extremely dangerous when throwing its weight about, the hippo is a difficult…

Jay Leonard
September 9, 2012
Content Marketing

7 Non-Business Content Ideas for Generating Engagement

Once someone creates a Facebook page for their business, or a business account on some other social network, something interesting…

Jay Leonard
September 8, 2012
Content Marketing

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