Over the past few years I have been giving a speech about the “six layers” of customer engagement. It has…
Customer Experience
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Latest Articles By Jay Leonard
In my previous post, we discussed the fundamentals of search engine optimization, or SEO for small businesses. In this post,…
Jay Leonard
April 21, 2013
Business Articles
For companies seeking stronger consumer relationships, Millennials are natural collaborators. Born between 1980 and 2000, this highly connected generation has…
Jay Leonard
April 20, 2013
Customer Experience
Recently, I was lucky enough to attend the AA-ISP Leadership Summit at the Palmer House in Chicago. It was a…
Jay Leonard
April 19, 2013
Business Articles
The concept of sales and marketing collaboration isn’t new. It’s been an issue, if not a focus area, for as…
Jay Leonard
April 19, 2013
Marketing
A Tale of Two Teams Two teams at competing companies sign up for a productivity app. Both are large, aggresive…
Jay Leonard
April 18, 2013
Business Articles
Online marketing is effective for raising brand awareness and helping a company stay visible—but many business owners want to know…
Jay Leonard
April 18, 2013
Marketing
We've all heard of or even use social sites like Facebook, Twitter, LinkedIn, and more - all large communities and…
Jay Leonard
April 18, 2013
Infographics
We all have moments in our writing lives when we’re assigned a topic that sounds like a never-before-heard-of foreign language…
Jay Leonard
April 18, 2013
Content Marketing
We’ve all got that friend. You know the one – they’re prone to writing on Facebook the likes of “why…
Jay Leonard
April 18, 2013
Business Articles
When you signed up for Twitter you may not have originally put a lot of thought into the handle or…
Jay Leonard
April 18, 2013
Business Articles
Event Participation is an important marketing activity for any organization. The key benefits of participating in any event include: Ensuring…
Jay Leonard
April 18, 2013
Business Articles
Spring is here and it’s time to start cleaning out the clutter in our lives. Gmail has been cleaning up…
Jay Leonard
April 17, 2013
Business Articles
If you're thinking about studying to become a paralegal, there's possibly one thing holding you back: not knowing what to…
Jay Leonard
April 17, 2013
Travel & Leisure
The process of advertising always sheds light on acquiring the updated and genuine contacts in the market. With all the…
Jay Leonard
April 17, 2013
Business Articles
Every company aims to hire and keep the best talent in their market. It’s a challenging job to find and…
Jay Leonard
April 17, 2013
Business Articles