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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

How to Turn Your Pinterest Boards into a PDF or JPEG Image So You Can Refer to Them Off Line

If you have been using Pinterest in your content marketing you will know how powerful a platform it is for…

Jay Leonard
May 11, 2013
Business Articles

The Ins and Outs of How to Make Money Online

Even though many are aware of various ways to make money quickly, they often hesitate to try them. Typically, this…

Jay Leonard
May 11, 2013
Online Marketing

What are Buyer Personas and Why Are They Important for Your Business?

“Think like your customer” “Put yourself in your customer’s shoes” and so on. These are some of the most repeated…

Jay Leonard
May 11, 2013
Marketing

Why Bad Email Marketing is Worse than No Email Marketing

Wearing a zebra suit with a friend and walking into an area with lions might be seen as a poor…

Jay Leonard
May 10, 2013
Email Marketing

The Tradition and Behavioral Aspect of Agile Project Management

In today's competitive world, many projects are planned and approved every hour. However, not all of them finish on time.…

Jay Leonard
May 10, 2013
Business Articles

9 Things You Can Learn From David Ogilvy About Copywriting

What do Rolls-Royce, Dove, Shell, and Schweppes all have in common? The answer: David Ogilvy, known throughout the copywriting and…

Jay Leonard
May 10, 2013
Content Marketing

Online Education Unseats Traditional Classroom Learning [Infographic]

Millions of people buy their music, stay in touch with friends, and find the best place to eat dinner online.…

Jay Leonard
May 9, 2013
Infographics

12 Common Misconceptions About Content Marketing

I don’t know everything about content marketing – no one does. Sometimes we are tempted to think we do but…

Jay Leonard
May 9, 2013
Content Marketing

Sub-optimalization: We’re ‘Lean’, but Where Are the Results?

Lean. A topic you increasingly hear under discussion in almost any business situation. Originally a manufacturing concept, the principals involved…

Jay Leonard
May 9, 2013
Business Articles

Wondering About the ROI of Enterprise Social Software?

According to Gartner many companies are making buying decisions on enterprise social software based on vision and strategy (intangible value)…

Jay Leonard
May 8, 2013
Business Intelligence

To Get More Sales, Focus on What You Do, Not Who You Are

Does your website tell your visitors everything possible about you? The more information you can give your visitors, the more…

Jay Leonard
May 8, 2013
Business Articles

A Guide to Email Marketing: Back to Basics

Email marketing is one of the most powerful and effective channels of communicating and engaging prospects and loyal customers online.…

Jay Leonard
May 8, 2013
Email Marketing

What Sales and Marketing Leaders Can Learn From App Stores

In Q1 2013, the four top app stores worldwide collectively accounted for 13.4 billion downloads, with $2.2 billion in paid…

Jay Leonard
May 7, 2013
Business Articles

The Longest and Hardest 9 Inches in Employee Engagement

I love the concept behind Stan Phelps' 9 INCH Marketing; the name refers to the average distance between the brain…

Jay Leonard
May 7, 2013
Leadership

The 10 Most Liked Facebook Posts of April 2013

Track Social follows hundreds of thousands of posts made by brands on Facebook every month, and here are the most…

Jay Leonard
May 7, 2013
Business Articles

Behavior, Leadership And Engagement

In my work I have begun to notice a slight disconnect within organizations. There is leadership. There is HR. Then…

Jay Leonard
May 7, 2013
Leadership

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