Jay Leonard

Despite the backlash Miley Cyrus has received over the past month or so, as a marketer, it makes me think…

Everyone wants to be liked. Brands and companies are no different. It’s important for consumers or clients to have a…

This article is Part Three in a five-part series where I discuss the Five Steps to Data-Driven Marketing. Over the…

My primary interest is human beings. The value that I most value is empathy. I find myself moved by the…

Don’t worry if you’ve felt confused by the recent Google updates. It’s important to stay informed about their latest bird-themed…

As a kid, I played soccer. I wasn't the biggest or the fastest, but I really enjoyed the game. On…

Any website that collects personal data from users needs a privacy policy agreement. This agreement discloses how you collect, keep…

I recently co-hosted a webinar for WordStream clients detailing landing page optimization best practices. Prior to the webinar, we gave…

If you’re using Facebook Profile to market your small business, you’ve probably been told at least once that it’s important…

Earlier I shared about the findings in the Global Trend Report in social media by the Tata Consultancy Services, the…

Listen Now: Can't access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 39…

Millennials are the most important consumer generation. They are the largest generation and have more combined purchasing power than any…

So you’re interested in reaching a nonprofit audience? Good choice, given there are 1.5 million tax-exempt organizations in the United…

This past week marked the 33rd anniversary of "Banned Books week", an annual celebration engineered to raise awareness of the…

To begin, there is no reason not to document performance. From safeguarding the brand and the company, to workforce development…