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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

How to Use Conversion Paths for a Better Digital Experience

Humans click your ads and land on your pages. Seems obvious, but in our haste to put up an experience…

Jay Leonard
October 20, 2013
Digital Marketing

Semantic Markup: Adding Context To SEO

The online community has been buzzing in recent weeks due to Google's latest updates. And these changes this summer were…

Jay Leonard
October 20, 2013
Business Articles

How To Profit On Stocks Taking Minimal Risk Like UFC George St-Pierre

George 'Rush' St-Pierre, better known as 'GSP' is the two-time and current UFC Welterweight Champion. He is one of my…

Jay Leonard
October 20, 2013
Finance

Interesting Infographics: Is There A Future For Email Marketing?

As a B2B leader, I’m sure this thought comes to mind as you sift your invoices: I’m investing all this…

Jay Leonard
October 19, 2013
Email Marketing

Create Buyer Personas to Target Customers

Email marketing experts are always coming up with creative ways to find prospects in quicker and more efficient ways. More…

Jay Leonard
October 19, 2013
Marketing

Collaboration (In)Compatibility: Keeping an Open Mind While Sticking to Your Guns

Dealing with non-like-minded people can be a challenge, especially when working on a big project that involves collaborating with coworkers.…

Jay Leonard
October 19, 2013
Business Articles

How to Write the Perfect Résumé When You’re Self-Employed

We all know that having a killer résumé is important in order to land your dream job, but is a…

Jay Leonard
October 18, 2013
Business Articles

3 Pitfalls When Developing an Account Strategy

The importance of selling strategically is an idea repeated time and time again – the larger and more complex the…

Jay Leonard
October 18, 2013
Business Articles

Want to See How Well Your SEO is Working? Try Dogpile

The lesser-known search engine Dogpile can actually be a handy tool. Never heard of it? No problem – this search…

Jay Leonard
October 18, 2013
Business Articles

Think About Marketing Differently: The Huggies Example

Remember the four P’s of marketing? Product Placement Promotion Price Sometimes as marketers it can be easy to think about…

Jay Leonard
October 18, 2013
Consumer Marketing

The Evolution of Sustainable Business [Infographic]

Sustainability is a growing concern for communities today—every day, it feels like we discover a new reason why sustainability should…

Jay Leonard
October 17, 2013
Infographics

Turning Up the Noise: What Punk Rock Can Teach Content Marketing

Confession time: I thought I was “alternative” in middle school because I dressed in black and listened to obscure music.…

Jay Leonard
October 17, 2013
Content Marketing

The Climb to Content Marketing Software [Infographic]

Big news like today’s announcement that Oracle is snapping up Compendium doesn’t come out of nowhere. Tech moves fast and…

Jay Leonard
October 17, 2013
Content Marketing

Workplace Bullying and the Corporate Mean Girls

We may think we left the Mean Girls treatment behind when we graduated high school. But, in reality, that same…

Jay Leonard
October 17, 2013
Business Articles

How to Plan Social Media Content for a Small Business

Many small business owners feel guilty about social media. We all know it matters, but finding the time and resources…

Jay Leonard
October 16, 2013
Small Business

Why Customer Loyalty is Declining and What Companies Can Do About It

Various studies point in the same direction: customer loyalty is disappearing in a hurry. Consumers put less trust in brands…

Jay Leonard
October 16, 2013
Loyalty Marketing

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