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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

The Content Marketing Guessing Game, How Much Is Enough?

If you’re old enough to remember when Coca-Cola rolled out its “New Coke” recipe, you remember what a horrible disaster…

Jay Leonard
January 13, 2014
Content Marketing

Mobile App vs. Mobile Web for Online Marketing?

A key issue for companies is the mobile versus app debate, and whether there is an argument for producing a…

Jay Leonard
January 12, 2014
Business Articles

4 Ways To Differentiate With B2B Audience Messaging Segmentation

Sudden Loud Noises (Photo credit: STML) If you think like a customer as a listener instead of the one delivering…

Jay Leonard
January 12, 2014
B2B Marketing

3 Things to Consider When Deciding If BYOD is Right for You

The business and IT world continues to trend into a ‘Bring Your Own Device’ future, where the company furnish computer…

Jay Leonard
January 12, 2014
Business Articles

Global Blogging Cheat Sheet (Infographic)

If you don't have a business blog yet, you're missing out on a great chance to draw in people and…

Jay Leonard
January 11, 2014
Infographics

Global E-Commerce Trends for 2014

A couple weeks ago, I wrote a piece on certain trends we’re going to see in the e-commerce industry this year.  I…

Jay Leonard
January 11, 2014
Online Marketing

4 Credit Card Processing Contract Terms That Are Almost Always Hidden in the Fine Print

When a salesperson gives you a 46-page contract printed in 8-point font, it's clear that there might be an unfavorable…

Jay Leonard
January 10, 2014
Finance

Five Expert Guides to SEO Keyword Research

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices,…

Jay Leonard
January 10, 2014
Business Articles

Key Issues With Social Media

Social media has been embraced by a large number of organisations over the last few years, and organisations have seen…

Jay Leonard
January 9, 2014
Business Articles

Golf and Social Media: How To Split The Fairway

Universal lessons to help you master your campaigns Golf is a study in strategy, patience, and execution. To succeed takes…

Jay Leonard
January 9, 2014
Business Articles

15 Facts About Modern Marketing

What’s really happening in modern marketing? Here are 15 facts you must know if you want the best results from…

Jay Leonard
January 9, 2014
Marketing

“Content is King but Context is God” – True for Marketing Automation?

“Content is king but context is God.” – this is a quote Michael Krigsman used in a blog post on…

Jay Leonard
January 9, 2014
Business Articles

How an Online Video Production Should Begin

There are more choices than ever before in the world of online video production. Combine this with a culture of…

Jay Leonard
January 9, 2014
Digital Marketing

How to Format the Perfect Blog Post: 10 Killer Tips

When it comes to content marketing, appearances are everything. Taking the time to format your articles into the perfect blog…

Jay Leonard
January 9, 2014
Blogging

5 Things That Happen Once You’ve Achieved Content Marketing Success

You can't turn a corner on the web these days without finding someone who's talking about the merits of content…

Jay Leonard
January 8, 2014
Content Marketing

What Will SMBs Focus on in 2014? Greater Online Presence

We’ve all heard about the brouhaha about how mobile usage will take over desktop particularly starting in 2014. That’s why…

Jay Leonard
January 8, 2014
Small Business

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