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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Forget Mission Statements and Focus on Rallying Cries Instead

Quick. Tell me your company's mission statement. Can't remember it? That's alright — go look it up. Now read it…

Jay Leonard
March 6, 2014
Communications

VoIP: Better than Sci-Fi

Remember those episodes of "The Jetsons" where all the characters can video chat using their wristwatches? How about all those…

Jay Leonard
March 5, 2014
Business Articles

Content Marketing and the Messiah Complex

The Messiah complex is the one reason why so many people fail at content marketing. It is when your entire…

Jay Leonard
March 5, 2014
Content Marketing

Rethinking Product Impact Through the Lens of Customer Centricity

When journalists call me to evaluate sales numbers during a specific cycle, they usually want to talk about simple year-over-year…

Jay Leonard
March 5, 2014
Customer Experience

Pride of Authorship: When to Defend Your Work and When to Learn From It

I recently found a new business show, The Pride on CNBC, thanks to my friend Mike over at Converstations. In…

Jay Leonard
March 5, 2014
Business Articles

Are You Guilty of Rankism? Probably

I recently came across an article, “Respect: Why Some People Get It and Some People Don’t”. The piece brought to…

Jay Leonard
March 4, 2014
Leadership

The Disadvantages Of Working From Home

Last week I discussed the advantages of working from home. This week, I am going to talk about the disadvantages…

Jay Leonard
March 4, 2014
Business Articles

8 Reasons Why Webinars Are Taking Over the Web One Video At A Time

Conducting Webinars is an amazing way to get your business or service information out there with low overhead costs. Many…

Jay Leonard
March 4, 2014
Business Articles

How to Take Up More “Screen Estate” with Your PPC Ads

If you’ve used Google even remotely over the last few years, you’re aware that the search engine results page (SERP)…

Jay Leonard
March 4, 2014
Online Marketing

What are Kids Learning from Celebrity Athletes?

Fifteen years ago, researchers at the Kaiser Family Foundation did a national study examining kids’ perceptions of athletes’ behavior both…

Jay Leonard
March 4, 2014
Business Articles

What’s Missing from Your Company’s Branding Standards?

5 Branding Components Many Businesses Let Slide Too many companies believe creating a brand is equal to putting on a…

Jay Leonard
March 4, 2014
Branding

How To Create a Captivating Video Series

“What Does the Fox Say” was stuck in everyone’s head by the end of 2013, reaching heights that most businesses…

Jay Leonard
March 4, 2014
Business Articles

What is Brand Personality and Why It Matters

A brand personality is a powerful part of your brand and something that needs careful thought. Here we take a…

Jay Leonard
March 4, 2014
Branding

The Many Faces of Disney’s “Let It Go” (Video)

Now that “Let It Go” from the movie “Frozen,” has taken home the Oscar for best original song, let’s hope…

Jay Leonard
March 3, 2014
Business Articles

10 Powerful Ecommerce Marketing Trends That Will Dominate 2014

Ecommerce has come a long way in the last 15 years. As technology continues at a rapid pace, pioneering ecommerce…

Jay Leonard
March 3, 2014
Marketing

Ben and Jerry’s Case Study: Putting the Cherry on Top of Product Launches with Digital Marketing

Businesses launching new products are hoping for an immediate impact of their marketing strategies in the form of increased visibility…

Jay Leonard
March 3, 2014
Business Articles

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