Jay Leonard

Like the hundreds of thousands before me, last week I found myself calling into Comcast's customer service department to complain…

Relationship selling and social marketing are becoming one and the same, and this presents numerous advantages for any business that…

Red Bull Stratos Branding Event. Brand Religion - Overcome the Extreme Brand as Religion The dialogue between customers and brands…

Many sales organizations often struggle with how to predict which sales will close. Their sales forecasts are weak, or non-existent,…

To your agent, commissions mean income. But setting commission rates can be tricky. How can you set it in such a…

Do You Possess These Content Creation Traits? Content creation is one of the most important aspects of effective marketing, whether…

Often placed at opposite sides of your local mall, retail giants Macy’s and Sears have been going head-to-head for years.…

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins…

When you think of “must-have” marketing tools, do bumper stickers come to mind? Probably not, and while bumper stickers shouldn't…

The business you started a while ago has been strolling along, and after lots of hard work, you are starting…

Recession is a hard time for businesses and for consumers. B2B businesses rely on a small number of clients compared…

At Tailwind we recognize the importance of color in social media marketing, especially on Pinterest. As such, an interesting trend…

Think you're too busy for social media? Think again. The fact is, if you don't use social media, you may…

While teenagers are hanging out on newer, edgier social sites, their parents and grandparents continue to flock to Facebook. (Could…

This is the final segment of a three-part interview series with Mark Roberge, Chief Revenue Officer and SVP of Inbound…