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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

The Social Media Frequency Guide: How Often Should You Post

When it comes to tv advertising, there is always one ad you know by heart and even find yourself mimicking…

Jay Leonard
June 17, 2014
Business Articles

Digital Natives vs. Digital Immigrants

Don’t let the word “digital” fool you in all this talk about how difficult it is for digital natives and…

Jay Leonard
June 16, 2014
Business Articles

Which Audiences Are Responding to Gameplay Marketing Campaign?

Discerning How Fans Respond to Call of Duty Pre-Launch Official Trailer The Call of Duty video game series has consistently…

Jay Leonard
June 16, 2014
Marketing

The 4 Pillars Of Employee Relations

“None of us is as smart as all of us” – Dr. Ken Blanchard A lot of managers say that…

Jay Leonard
June 16, 2014
Leadership

The Impact of Social Media on Democracy

It was almost the end of the twentieth century when internet was introduced for a common man, and now it…

Jay Leonard
June 16, 2014
Business Articles

How to Collect The Data You Need to Develop a Winning Conversion Optimization Strategy

We all want better results. Who couldn’t use more visitors turning into leads, and more leads turning into paying customers?…

Jay Leonard
June 15, 2014
Online Marketing

The 4 V’s in Big Data for Digital Marketing

Digital marketing professionals declare big data as the next BIG thing in digital marketing. In the past years, only a…

Jay Leonard
June 15, 2014
Digital Marketing

How To Add YouTube Annotations To Your Videos

Are you looking to increase you subscribers base on YouTube? Have you curated a series of videos for a target…

Jay Leonard
June 14, 2014
Business Articles

How Print B2B Marketing is Saved by Digital

It’s really stereotypical to assume that today’s digital marketing trends are out to get classic strategies that involve print or…

Jay Leonard
June 14, 2014
B2B Marketing

Lead Generation Tips – When One Question Leads to Many

You’ve seen this development before. What seems like a simple question is in fact a long list of them packaged…

Jay Leonard
June 14, 2014
Business Articles

The Art & Science of Content Marketing (Infographic)

Content marketers work in two spaces: the lab and the studio. The lab is where we go through the large…

Jay Leonard
June 13, 2014
Content Marketing

LinkedIn Is No Longer Optional For Small Businesses

Social networks are not an optional channel for businesses anymore; they are a must have, and for small businesses, LinkedIn…

Jay Leonard
June 12, 2014
LinkedIn

An Unlikely Partnership: Yingli Solar & The 2014 FIFA World Cup

Soccer fans everywhere are anxiously awaiting the start of the 2014 FIFA World Cup. The 20th tournament begins today in…

Jay Leonard
June 12, 2014
Business Articles

7 Tips for Creating a Better Call to Action

It’s well worth your time to craft a better call to action; that CTA is the heart of your marketing…

Jay Leonard
June 12, 2014
Online Marketing

How To Answer The “What Is Your Dream Job?” Question

When you were five years old, “What is your dream job?” might have been a really easy question to answer:…

Jay Leonard
June 11, 2014
Business Articles

What Is Digital PR?

Digital PR is an essential part of today’s successful marketing strategies, but what is it and why should businesses pay…

Jay Leonard
June 11, 2014
Business Articles

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