Jay Leonard

There’s long-standing tension between economics and marketing — despite the fact that marketing is an offshoot of economics. Marketing is…

As social media and the real-time news cycle fostered by online media have given rise to a celebrity culture more…

It is common practice for content marketers to ‘Newsjack’ current events and trending topics through their blogs, Tweets and shares.…

Social media has provided marketers with some powerful new tools. They are global, potentially viral and free. Businesses will often…

Look, selling is tough. It can be scary. It can be intimidating. And some people just can’t handle it. But…

Where does your customer experience stand? It’s a broad question that any business owner, large or small, must answer if…

Confident faces, unrecallable names – these are what you see in a workplace, and they are not reasons that make…

Image credit: 3.bp.blogspot.com In the past years, big data has become a major event in the digital marketing industry. The…

Attracting qualified traffic to your website is only the first step in a successful online marketing program. The next step…

Your marketing team may have created a library of valuable content to inform, engage and convert potential customers—a regularly updated…

For about as long as goods have been sold, businesses have tried to engage customers through various levels of interest…

Think life’s unfair? Wait ’til Eva Mendes breaks into labor! Yes, you read it right; the 40-year-old actress and her…

Soccer is a lot like running a business. Both can generate lots of money, but it can also be painful…

Have you ever noticed that marketing folks always seem to be talking about how to reach Baby Boomers? Or what's…

In this economy, it tends to be the case that companies want to make the least costly decision when hiring…