Jay Leonard

For a long time, LinkedIn Discussion Groups have been cast as the hidden treasure trove of social engagement and as…

There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. The biggest, and maybe the…

As IMA's social media manager, one of the most commonly-asked questions I get related how to improve social media stats…

It seems like every few months there’s another Facebook killer that comes into play. Early in 2014, Facebook was done, abandoned…

You’ve probably seen the beautiful abbreviation CTA somewhere in your marketing endeavors. So what exactly does this ‘CTA’ mean? What…

Easy to read, easy to share, easy to action, meet Mr Top Tips. Born of the Internet age, Mr Top…

What can happen when an actor, a food blogger, a film critic and a gadget guru are trapped inside boxes…

I have a confession. When I set out to write this post, it was originally titled “why PR pros make…

Recovering from a media or brand crisis can be a turning point for a business. Some companies manage crises effectively,…

In the era of the tweeting refrigerator, salespeople are evolving. Sales processes now happen across various platforms, often involving multiple…

The internet is replete with stories of dogs who save their owner's lives by dragging them from a burning house,…

Marketers have always preferred influence to drive brand affinity over other forms of paid media. Research findings point to the…

The Amul – Neha Tomar war on Facebook has now been picked by most of the online publishing houses making…

Facebook Safety Check is a new tool from the social media giant that promises to ease the minds of your…

You might be surprised to learn that 60% of Internet access is primarily mobile. It's true! Many people now use…