Thanks to the Internet, marketing any business has become simple, allowing you to reach thousands of people who never would…
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Latest Articles By Jay Leonard
If you’re not taking advantage of advocacy marketing (aka influencer marketing, referral marketing, and word-of-mouth marketing), you should give it…
You have figured out every possible loophole in your website’s SEO. You’ve squeezed your online business’ PPC marketing down to…
I studied journalism in college and I’ve always worked as a journalist in one capacity or another. Once I started…
Businesses need solid online presence to keep up with increasingly competitive market. LinkedIn is a very powerful platform to help…
When marketers consider using data to create test hypotheses, they usually focus on digital analytics. Measurable data. However, qualitative research…
So you’ve started a business blog – congratulations! Now you can provide valuable information to prospective customers and keep your…
We have had some great discussions about social media’s role in B2B demand generation but at least I have usually…
Mel Gibson is getting ready to direct his next movie, titled Hacksaw Ridge, starring The Amazing Spider-Man's Andrew Garfield.…
As an SEO Specialist, my main focus has always been on content. From the beginning of my journey in this…
How we communicate has changed radically in recent years and, with 62% of consumers now owning a smartphone, it’s time…
Over the past few years we’ve found that hiring freelance contributors for big content projects requires asking a lot of…
If you’re new to cooking Thanksgiving dinner (or maybe you’re just trying to not burn the turkey this year), we…
A new beer and wine app that scans product labels, called Next Glass, let users know if their taste matches…
In our personal lives, we are obsessed with having the latest and greatest technological advancement to hit the market. Whether…
There's been a lot of buzz lately around the idea of 'the buyer's journey,' or a prospect's experience from click…