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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore

If you’re not taking advantage of advocacy marketing (aka influencer marketing, referral marketing, and word-of-mouth marketing), you should give it…

Jay Leonard
November 24, 2014
Business Articles

Four Marketing Tips Every Online Business Should Know

Thanks to the Internet, marketing any business has become simple, allowing you to reach thousands of people who never would…

Jay Leonard
November 23, 2014
Online Marketing

Free Offline Marketing Ideas For Your Online Business

You have figured out every possible loophole in your website’s SEO. You’ve squeezed your online business’ PPC marketing down to…

Jay Leonard
November 23, 2014
Marketing

Here’s The Scoop: Business Blogging Like A Journalist

I studied journalism in college and I’ve always worked as a journalist in one capacity or another. Once I started…

Jay Leonard
November 23, 2014
Blogging

6 Benefits Of LinkedIn In Growing Your Business

Businesses need solid online presence to keep up with increasingly competitive market. LinkedIn is a very powerful platform to help…

Jay Leonard
November 23, 2014
LinkedIn

How to Use Qualitative Research to Drive Conversions

When marketers consider using data to create test hypotheses, they usually focus on digital analytics. Measurable data. However, qualitative research…

Jay Leonard
November 22, 2014
Marketing

Business Blogging Etiquette: How To Properly Use And Share Other People’s Ideas

So you’ve started a business blog – congratulations! Now you can provide valuable information to prospective customers and keep your…

Jay Leonard
November 22, 2014
Blogging

The Road to Success through Paid Social Amplification [Infographic]

We have had some great discussions about social media’s role in B2B demand generation but at least I have usually…

Jay Leonard
November 22, 2014
Infographics

Mel Gibson Jumping Back Into The Directors Seat With Hacksaw Ridge

  Mel Gibson is getting ready to direct his next movie, titled Hacksaw Ridge, starring The Amazing Spider-Man's Andrew Garfield.…

Jay Leonard
November 21, 2014
Entertainment

3 Reasons Your Content Marketing Strategy Is Failing (That You Didn’t Know About)

As an SEO Specialist, my main focus has always been on content. From the beginning of my journey in this…

Jay Leonard
November 21, 2014
Content Marketing

The Mobile Social Revolution Is Here And It’s Here To Stay (Infographic)

How we communicate has changed radically in recent years and, with 62% of consumers now owning a smartphone, it’s time…

Jay Leonard
November 21, 2014
Infographics

A Complete Freelance Hiring Checklist For Marketers

Over the past few years we’ve found that hiring freelance contributors for big content projects requires asking a lot of…

Jay Leonard
November 20, 2014
Marketing

Can Your Smartphone Save The Turkey? Yes It Can! Apps To Help You On Thanksgiving

If you’re new to cooking Thanksgiving dinner (or maybe you’re just trying to not burn the turkey this year), we…

Jay Leonard
November 20, 2014
Business Articles

Beer And Wine App Scans Label, Tells You What You’ll Like [Video]

A new beer and wine app that scans product labels, called Next Glass, let users know if their taste matches…

Jay Leonard
November 20, 2014
Business Articles

3 Ways To Update Your Hiring Process For The Digital Age

In our personal lives, we are obsessed with having the latest and greatest technological advancement to hit the market. Whether…

Jay Leonard
November 20, 2014
Business Articles

Understanding the Buyer’s Journey: How to Move Prospects Through the ‘Awareness’ Stage

There's been a lot of buzz lately around the idea of 'the buyer's journey,' or a prospect's experience from click…

Jay Leonard
November 19, 2014
Business Articles

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