Jay Leonard

Working as an independent marketing writer and journalist, I often have to switch hats and adjust my writing for different…

What is your current employee retention strategy? If you cannot immediately answer the question, or at least begin envisioning your…

Independent filmmaker Rejina Sincic has released a new gun control ad that provides kids with some of the worst advice…

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages…

Like it or not, we’re all in sales now. Whether you’re a full-time sales person or a “non-sales seller”, as…

Lance Bass and Michael Turchin's Cinderella wedding was all that the two grooms could ever ask for. Bass spilled all…

Whether you're a newcomer to marketing automation or a seasoned veteran, marketing automation helps with the classic growth-mode problem of…

For leaders to make smart decisions about who the best, most loyal, and most profitable customers are, they need to…

“If you would persuade, you must appeal to interest rather than intellect.”—Benjamin Franklin Many of us wish we could be…

We recently shared some examples of how major brands excel in customer service through social media, so now it's only…

It has been an “adapt or die” world since anyone can remember. And the world of advertising is no exception.…

Each quarter, our recruiting firm receives upwards of 33,000 resumes from all levels of sales and marketing job seekers from…

Employee engagement surveys are great, but they’re rarely done often enough. An annual engagement survey can give you a nice,…

  Jim Harbaugh is “torn” between returning to his alma mater Michigan to take over as head football coach and…

One of the hardest things for businesses to do is to gain a positive public image. There are many ways…