Jay Leonard

Sales pages take many different forms, but share the same basic structure: 1. Headline 2. Sub Headline 3. Presentation of…

Data visualization is communications through charts, graphs and other types of information graphics. Visualization can help public relations professionals communicate…

“Before we get started today, I have a question,” said BuzzFeed publisher Dao Nguyen as she took the stage of…

B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of…

They say fashion is cyclical; but if you ask me, marketing is too. Once upon a time, marketing was purely…

If you want to engage and interact with current and prospective leads, a promotion is the solution you’ve been looking…

Are you sick and tired of hearing how amazing email marketing is for your competitors but you’re getting minimal results?…

Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly…

If there is one thing that unites us as humans and consumers, it is the desire to laugh. At the…

Testing different versions of your ad copy, marketing campaigns, and landing pages can greatly influence the long-term success of your…

“Water, water everywhere, but not a drop to drink,” is a well-known line from the classic poem The Rime of…

There’s no doubt about it: with one in five people working remotely, telecommuting is quickly becoming one of the most…

There's no doubt that Snapchat is the go-to platform for millennials, with 71% of its users being under 25. The…

There is no more universal love/hate relationship in business than our unending use of PowerPoint. When well crafted, a slide…

Getting started in major gift fundraising can be tough, especially for organizations and fundraisers who have never cultivated and solicited…