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Latest Articles By Jay Leonard
If you’ve ever seen the Sarah Mclachlan commercial for the ASCPCA where her song ‘Arms of an Angel’ plays while…
Jay Leonard
April 8, 2015
Marketing
If you’re in the auto industry or really any industry, as a salesperson, you should probably know the name Joe Girard. But…
Jay Leonard
April 7, 2015
Business Articles
Is your website really generating as many engagements as possible? Even if you're confident in your approach to SEO, content,…
Jay Leonard
April 7, 2015
Content Marketing
For those of us eagerly waiting for Game of Thrones to return to our screens (like OneSpot team member Jack…
Jay Leonard
April 7, 2015
Content Marketing
Exceptionally great marketing motivates people. The world’s best marketers are experts in tools and techniques, but they’re also well-versed in…
Jay Leonard
April 7, 2015
Consumer Marketing
Paid search engine marketing (PPC) has been a key part of online B2B marketing for a very long time (at…
Jay Leonard
April 7, 2015
Native Advertising
Brochures have long been staple marketing tools, and they remain so even in the digital age. You can print more…
Jay Leonard
April 6, 2015
Marketing
Think of the last time you contacted the customer support department of any company. Was the experience smooth and effortless?…
Jay Leonard
April 6, 2015
Customer Experience
1-4. Best Practices, Revisited. For the sake of clarity (and to refresh your memory), here are the four best practices…
Jay Leonard
April 6, 2015
Customer Experience
What is one major way you are changing your social media strategy in Q1? Why? 1. Community Building We're even…
Jay Leonard
April 6, 2015
Business Articles
Today, I think content can make a difference in your marketing. If it didn’t I would stop tomorrow. It seems…
Jay Leonard
April 6, 2015
Content Marketing
In the past, marketing was quite straightforward. You launched a broad marketing campaign to grab your target audience's attention, informed…
Jay Leonard
April 6, 2015
Marketing
April is Customer Loyalty Month, tweeted Shep Hyken a few days ago. I have to admit, until then, I never…
Jay Leonard
April 6, 2015
Customer Experience
Maybe you can relate to this work example… Jim is set to take over a company, but he is facing…
Jay Leonard
April 6, 2015
Leadership
Content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads. Yet, most…
Jay Leonard
April 6, 2015
Infographics