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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

3 Tips for Better Search Ads

On Monday, we discussed using paid search marketing to advertise to consumers who may be searching for the products or…

Jay Leonard
April 15, 2015
Online Marketing

Brand Authenticity Leads to Higher ROI & Appeal [Infographic]

We spend a lot of time on the BuzzPlant blog talking about authenticity, a subject that may not appear (at…

Jay Leonard
April 15, 2015
Infographics

Bigcommerce Users Speculating a Better Future: Collaborating with Alibaba.com for Driving in Better Revenues

The news of the year is out as the Alibaba group makes the boldest possible mover on collaborating with a…

Jay Leonard
April 15, 2015
Business Articles

7 Tools To Find SEO Leads For Your Business

Earlier this year, I ran an online survey with SEO agencies. I discovered that almost 30% of these companies got…

Jay Leonard
April 14, 2015
Business Articles

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

As noted here last week, ranking highly in search requires writing great content, making smart use of Google Webmaster Tools,…

Jay Leonard
April 14, 2015
Business Articles

7 Tools from Google to Boost Your Brand

Looking to enhance your brand and increase your online visibility? Google provides a range of tools to help you achieve…

Jay Leonard
April 14, 2015
Branding

15 Quick Tips for Building an Online Community

How common is online community? Well, there are something like 4 million or more businesses with brand pages on Facebook.…

Jay Leonard
April 14, 2015
Business Articles

Personalizing Content with HubSpot COS

HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you…

Jay Leonard
April 14, 2015
Content Marketing

A Brief History of Social Media

“Humanity’s deepest desire for knowledge is justification enough for our continuing quest. And our goal is nothing less than a…

Jay Leonard
April 13, 2015
Business Articles

How to Take an Idea and Make it Real

Marketing runs on ideas. It’s fuel for the tank, inspiration for innovation. However, keeping the pump primed is only the…

Jay Leonard
April 13, 2015
Business Articles

How Google’s Mobile-Friendly Algorithm Update Affects Your Website

In an effort to enhance its service for the increasing volume of mobile users, Google announced an update to their…

Jay Leonard
April 13, 2015
Business Articles

How To Use Google Analytics for Same-Day Content Promotion

One of the key questions in social media marketing (and content marketing overall) is how to figure out which content…

Jay Leonard
April 13, 2015
Content Marketing

Exponential Organizations: Is This The New Normal?

Image courtesy of Fransisco Palao Okay, so exponential organizations may not be the new normal, but you may soon find…

Jay Leonard
April 13, 2015
Business Articles

What These 5 Greek Philosophers Can Teach Us About Business

True wisdom is eternal. Even though the great Greek philosophers lived in much different times, some things never change. It’s…

Jay Leonard
April 11, 2015
Business Intelligence

Why You Should Run Paid Social Media Campaigns

I read a report from eMarketer earlier this week that explained that small and medium sized businesses rank social media…

Jay Leonard
April 11, 2015
Business Articles

Google Makes Mobile Optimization SEO Ranking Factor

Are you looking for a leg-up when it comes to your website ranking with search engines? A good place to…

Jay Leonard
April 11, 2015
Business Articles

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