Jay Leonard

As a small business, you're always looking for new ways to increase your revenue stream and add to your client…

Have you ever asked yourself, Why isn't my marketing working? While ineffective marketing probably isn't the end of the world…

Social media includes the word “social,” and this well-known fact eludes many brands when they go about their social media…

http://www.youtube.com/watch?v=RK7tYOVd0Hs I’ve never made any secret of the fact that President Obama stands out for me as one of the…

One of my favorite visits as a young person was to the House Of Mirrors at the amusement park. It…

Has your accountant ever uttered the words “flat sales” or “margins are off” when discussing your business? If so, it’s…

Operations in small businesses differ in many respects from their larger, better-resourced peers. Things are more challenging for small and…

No good writer would openly take another author's work and claim it as their own, as that would be plagiarism…

Social media analytics is already a huge business, but it’s about to become even bigger. MarketsandMarkets is forecasting that the…

While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that…

Sending an email to your audience is more than just landing in their inbox. Even in business emails, achieving a…

Repeatability and consistency drive effective sales planning. Sales organizations that provide their managers with critical line-of-site are able to create…

We are in the time of the consumer. Technology has been the catalyst for putting the purchasing power in the…

We’ve reached the penultimate post in our Starting a Business series and it’s time to talk about one of the…

New data reports that 79% of top-performing companies have been leveraging the power of marketing automation for more than two years.…