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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

The Importance of Social Media Advertising for Small Businesses

You’ve raised capital, built a website, and opened the doors to your small business — now what? Raising awareness for…

Jay Leonard
April 20, 2016
Small Business

6 Lessons for Any First-Time Business Blogger

Are you just starting out on your journey into business blogging? If so, congratulations! You’re taking your first step into…

Jay Leonard
April 17, 2016
Blogging

8 Great Small Business Collaboration Tools

Technology has changed the way that small businesses collaborate. Both internally, amongst employees, and externally, with clients and customers. As…

Jay Leonard
April 16, 2016
Small Business

Why “Power-Middle” Influencers are Crushing Kim Kardashian

Celebrity endorsements have been around forever, but are they being usurped by a new type of authority? The internet has…

Jay Leonard
April 16, 2016
Digital Marketing

Suffering from Newsletter-Phobia? Here’s How to Cure It

You’ve done it. You wrote a great little e-book and you’re giving it away for free when people subscribe to…

Jay Leonard
April 16, 2016
Email Marketing

The Moment I Knew Sales+Marketing = Genius!

Last year, I spent a lot of time thinking about when I decided to say that "Sales and Marketing should…

Jay Leonard
April 16, 2016
B2B Marketing

Top 5 Website Usability Fixes

Some people will tell you that they know all the answers when it comes to designing, building, or fixing any…

Jay Leonard
April 16, 2016
Business Articles

Emerging Marketing Trends for 2016

Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought…

Jay Leonard
April 16, 2016
Marketing

5 Trends Shaping Retail and Why All Employers Should Care (Part 1 of 3)

As retailers wrap up Q1 2016, now is a good time to reflect on recent retail trends as we look…

Jay Leonard
April 16, 2016
Consumer Marketing

Brand Story vs. Narrative: Why the Difference Matters

In today’s hyper-connected world, brands are no longer rooted in feature-based USP’s or Positioning Statements. It’s all about how a…

Jay Leonard
April 16, 2016
Branding

Why Solid State Drives are a Solid Business Investment

Solid state drives (SSDs) are storage devices that use interconnected memory chips versus magnetic platters, as you would find in…

Jay Leonard
April 16, 2016
Business Articles

How Successful People Spend Their Weekends

How successful people spend their weekdays is not much of a secret. They rise earlier than most, get to the…

Jay Leonard
April 15, 2016
Leadership

11 Practical Ways to Increase Domain Authority (DA) of a Website [Infographic]

What is the Domain Authority of a Website? Domain Authority, or DA, is a score from 0 to 100 that…

Jay Leonard
April 15, 2016
Infographics

What Is A Marketing Technology Stack?

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that…

Jay Leonard
April 15, 2016
Marketing

20 Ways to Become the “Go-to Expert” in Your Field

When you make the effort to stand out, you get noticed…and you get business. Recognition as a thought leader in…

Jay Leonard
April 14, 2016
Leadership

A Guide To Killer Social Media Content Categories

It’s kind of become something of a craze, and it’s paying off for brands massively. Using content topics that are…

Jay Leonard
April 14, 2016
Business Articles

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