Jay Leonard

Your brand is more than just your logo and color palette, so a brand refresh should be more than an…

You've just written an amazing content piece for your site and want to share it with the rest of the…

Sometimes it seems that for every technological advance, there is a counter-force at work. Take the telephone. It’s a strategic…

Just last week, the crew at Google made advertisers’ wishes come true when they released support for Expanded Text Ads…

Hashtags might work against your social media strategy in the long run. Fortunately, there are tools and methods you can…

If you’ve ever worked in sales, you probably had to cold call prospects. And if you have ever had to…

Some of the coolest Instagram bios out there only involve emojis. In fact,emojis are the easiest way to describe yourself…

The most important committee of any nonprofit board (after the Executive Committee is eliminated) is the Governance Committee. Why? The…

In many cases, before content goes viral on Facebook or Twitter, it appears on Reddit first. Reddit, the front page…

Last month, Herbalife agreed to restructure its U.S. operations and to pay $200 million in consumer reparations after a two-year…

Have you ever wished you could clone your most effective leaders? There’s a better way: Using competency models. Competency modeling…

Developing your fashion mogul dreams into reality can be a long, difficult process. The ever-evolving industries of fashion and social…

Cue all the "notice me" jokes...it's National Middle Child Day! Though I can't personally relate (only child here), middle children…

Newsletters are a staple in the email marketing world because they simply work. When business owners were asked what kinds…

In 2015, Forrester predicted that B2B eCommerce sales would be twice that of B2C eCommerce, shedding some light on interesting…