Jay Leonard

This week, co-host George Zaidan meets with the father-son duo behind Tailgater. Founder Thor Swensson was inspired to create the…

If you’re striving to implement personalization marketing but aren’t sure of the best tactics, this article is for you. Marketers…

In recent years, digital transformation has become a key topic in the business world. However, many of these discussions often…

So, during the mid 90s the web standards movement was started and W3C was formed. The World Wide Web Consortium…

The Bitly API is one of the most popular features of Bitly Enterprise. We’ve always believed in an open Internet…

Google keeps its ranking algorithms secret so marketers and web developers can’t manipulate them. However, that doesn’t stop people from…

The first step to reclaiming your inbox is understanding your communication behaviors and baselines – do you spend more than…

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat.…

There are speakers the whole world remembers. Their words stand throughout history as works of art, as often-quoted reminders of…

Digital marketing has evolved to make influencer marketing part of the standard marketing mix, for many brands. The rapid changes…

Blogging began as a way for people to express themselves—a type of public journal in which they could record and…

Many potential entrepreneurs are discouraged because they think that there's no way that they can get enough money to start…

Is your mobile strategy in place for the touted start to the holiday shopping season? Well, it better be. Don’t…

As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the core…

There are a few significant differences in the way marketers approach B2B and B2C customers. With B2B, customers primarily belong…