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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

How to Evolve Customer Experience from Transactional to Transformational

Disney, Starbucks, Amazon… What do these companies have in common? Despite operating in different industries, their business models have many…

Jay Leonard
December 29, 2016
Customer Experience

Media Predictions for 2017 Based on Data

This is the time of year that everyone starts making predictions. But as Nate Silver proved, we’re not actually very…

Jay Leonard
December 29, 2016
Business Articles

Content Strategy vs Content Marketing

While the roles of content strategy and content marketing can overlap, their differences are significant. Yet, if Google has it…

Jay Leonard
December 29, 2016
Content Marketing

How to Turn Your Infographic into a Lead Magnet

I am sure you know that the human brain processes images 60,000 times faster than words? If you are a…

Jay Leonard
December 28, 2016
Infographics

The Importance of Photos and Sub-Headings in Content: Breaking Up The Monotony of Viral News

During my time as the C-Suite Editor at Business Insider I learned many important lessons about the creation of viral…

Jay Leonard
December 28, 2016
Content Marketing

5 Ideas for Your Post-Holiday Email Campaign

In just a few short weeks, the holiday season will officially be over, and so will your holiday marketing campaigns.…

Jay Leonard
December 28, 2016
Email Marketing

Christmas 2016: All About iPads

With another holiday shopping season behind us, we wanted to understand which devices fared the best amongst consumers. Just like…

Jay Leonard
December 28, 2016
Business Articles

How to Promote Physical Products Online

Many internet marketers stay away from physical products because they are concerned that they will create more problems than they…

Jay Leonard
December 28, 2016
Ecommerce

16 Free Social Media Marketing Tools

Running a social media marketing campaign can be a daunting and time-consuming task. With so many platforms available, and with…

Jay Leonard
December 27, 2016
Business Articles

What Is Lead Scoring and How Does It Work?

A customer relationship management (CRM) system makes it easier for your organization to not only track, organize and maintain relationships…

Jay Leonard
December 27, 2016
Business Articles

How to Optimize Your Homepage Content for SEO

In terms of SEO, your home is the most powerful, authoritative page on your website. While optimized service and product…

Jay Leonard
December 27, 2016
Business Articles

3 Ways to Make Your Business Stand Out From Competitors

As a small business owner, do you dream of success? Of course you do. That’s why we do what we…

Jay Leonard
December 26, 2016
Business Articles

Is Augmented Reality Part of Your 2017 Marketing Plan? Maybe It Should Be.

Augmented reality is becoming a larger and larger part of the brand landscape now. Before we get too deep down…

Jay Leonard
December 25, 2016
Marketing

5 New Year’s Resolutions to Increase Productivity

With 2016 coming to a close, it’s time to make our list of New Year’s resolutions. For many of us,…

Jay Leonard
December 23, 2016
Business Articles

7 Steps to Improve Your Pinterest Visibility

We have outlined seven Pinterest tactics gathered from successful social media practitioners guaranteed to raise your Pinterest visibility. #1: Price…

Jay Leonard
December 23, 2016
Business Articles

10 Free Tools for Successfully Managing Your Personal Brand

Do you Google yourself and find another person with your same name? Do you want to keep your personal life…

Jay Leonard
December 23, 2016
Branding

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