Jay Leonard

Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat along with the…

Both corporations and small businesses are successfully leveraging social media to increase their visibility and maintain contact with customers. However,…

Whether you like it or not, millennials are becoming harder to overlook. Currently making up one third of the US…

A marketing plan details all the key elements needed to effectively and consistently promote your business. It doesn’t need to…

Since it was first introduced five years ago, Instagram has overtaken Twitter to become the social media’s rising star for…

If you’re like many leaders, you have various goals you’re aiming for—some are short-term, while others are long-term. Naturally, the…

Where Is All the Great Talent Hiding? Attracting top talent has captured significant attention in today’s competitive employment climate. We…

Unless you’ve been living completely off the grid, you’re probably sick of all the drama about fake news. But here’s…

The world of B2B selling is changing, fast. And if your team doesn’t keep up, you won’t just lose opportunities…

When you consider the combined activity of hundreds of millions of smartphones, tablets, PCs, and numerous servers operating every hour…

From one CMO to another, we are constantly figuring out how best to optimize marketing’s contribution to revenue. After all,…

When I started in human resources, the notion of working towards retirement was powerful— very powerful. I can’t remember all…

With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. It’s become a prime place…

What’s your impression of how hard it is to generate leads on social media? My impression used to be that…

Challenges that are part and parcel of new market expansion and product introductions include executing in-depth market research, filling distribution…