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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Simple SEO Mistakes Killing Content Marketing

Search engines are a great way to get your content new eyeballs, but a lot of times you are holding…

Jay Leonard
March 16, 2017
Business Articles

The Key (and Sometimes Forgotten) Principles of Content Marketing

There are plenty of articles outlining and explaining the mechanics, tactics and strategies of content marketing, it’s also important to…

Jay Leonard
March 16, 2017
Content Marketing

Overloaded at Work? Here Are 6 Ways to Push Back to Clients & Coworkers!

Feeling overloaded at work? Use technology to manage expectations for clients and coworkers. When you're overwhelmed at work, it's hard…

Jay Leonard
March 16, 2017
Business Articles

5 Steps To Prepare For Mobile Email Marketing

Mobile First. Stats say 55% of email is now opened on a mobile device – Litmus “Email Analytics” (Nov 2016)…

Jay Leonard
March 16, 2017
Email Marketing

How to Create a Partnership Marketing Plan that Drives Growth

In Hinge’s 2017 High Growth Study, we asked respondents to rate the impact of 24 possible marketing techniques. Of these,…

Jay Leonard
March 15, 2017
Marketing

How to Energize Long Cycle Sales Using CRM

We feed on our CRM maturity model and revisit the ideas behind its first 3 levels to come up with…

Jay Leonard
March 15, 2017
Customer Experience

How to Wake Up Early and Save 91 Hours You Waste Snoozing

Alarm goes off. “Five more minutes”. Snooze. Sleep. Repeat until you’re late. Ignoring your alarm repeatedly creates a habit, and…

Jay Leonard
March 15, 2017
Business Articles

How to Choose the Right Influencer Marketing Platform

You’ve made the decision to incorporate influencer marketing into your digital strategies, congratulations! Eighty-one percent of marketers stated that influencer…

Jay Leonard
March 15, 2017
Marketing

Is There an ‘Optimum Time’ for Marketing Emails to Hit?

You’re getting all your content and data together for your next batch of marketing emails. You’ve nailed the subject heading…

Jay Leonard
March 15, 2017
Email Marketing

Is Facebook Like A Thing Of The Past?

Facebook has been around for a long time now, and has undergone a multitude of changes and updates. Since the…

Jay Leonard
March 15, 2017
Business Articles

5 Amazing Stats that Prove Your Ecommerce Store NEEDS a Video

  The benefits of video marketing are clear for ecommerce stores. Intriuged? Take a look at these 5 amazing stats…

Jay Leonard
March 14, 2017
Business Articles

Top Three 2017 Customer Experience Trends You Need to Know

Customer experience trends change from year to year. It’s true that annual prognostications about what the year ahead has in…

Jay Leonard
March 14, 2017
Customer Experience

Are The Chat Bots Taking Over The Social Media Customer Support Experience?

There’s a lot of discussion right now about robots and how they might take everyone's jobs. While this might not…

Jay Leonard
March 14, 2017
Business Articles

Fooled by the Law of Diminishing Returns

At some point, the effort and cost are not worth it anymore. The Law of Diminishing Returns kicks in when…

Jay Leonard
March 14, 2017
Business Articles

Instagram Engagement Rate Is 70% Higher Than Facebook’s

Welcome to our Instagram growth and engagement study for the month of February 2017. Just like every month, we analyse…

Jay Leonard
March 14, 2017
Business Articles

How to Level Up Your Skills as a Digital Marketer

Highly skilled marketing professionals can help you increase revenue, improve your branding, and grow your social media presence. Unfortunately, this…

Jay Leonard
March 13, 2017
Digital Marketing

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