Jay Leonard

Volatility is my favorite way of looking at funnel metrics over time. It’s an immediate way to identity where your…

Two weeks ago, Members of Parliament in UK debated on imposing a ban on mandatory workplace high heels. Last week,…

Building a culture of innovation is fickle. It is neither obvious nor deterministic (following a straight path). Neither is the…

Sales team building activities can feel counter-productive. That’s the first thought that can come to both leaders and employees when…

Two thirds of employees don’t believe senior leadership supports recognition programs. Unsurprisingly, 83 percent report their organization’s culture doesn’t support…

In late summer of 2016, I set up a Google Alert for the term account-based marketing. At the time, plenty…

How much can you learn in six minutes? Would it be enough for you to feel confident in your abilities…

In the year 1996, a young student named James Thomas Fallon left his college education to move to Los Angeles…

I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Any time sales are low? Start with…

Is customer engagement, artificial intelligence, digital marketing, predictive analytics, big data, or some other trendy topic the secret to boosting…

The advert for the 2015 Ikea catalogue wasn’t meant to go by unnoticed. The short clip invited users to “experience…

Keeping up with customer demands can be difficult. That’s why when two companies decide to do business, they often work…

You might have come across the term “relationship marketing” lately. Relationship marketing involves all the efforts you make to create…

Is your content engaging enough? 60% of B2B marketers said that producing engaging content was their top challenge. Seventy-two percent…

For the past few years, animated explainer videos have been considered a must-have type of content for startups. Not only…