Jay Leonard

Dear Reader, What is branding, anyway? It is regularly tossed around by both amateurs and veterans in the marketing and…

Social Selling: What It Is and How to Do It Well Social selling is becoming more and more needful in…

Facebook has almost 2 billion users on whom they’re constantly collecting data. With every update, post, check-in, comment, and like,…

In September, the credit reporting company, Equifax, admitted to a huge security breach that exposed the sensitive information, including name,…

The marketing word of the year, if not “video,” must be “influencer.” Not even celebrity endorsements carry the same weight…

Each business today faces the same daunting question, unique to this generation: how do I manage my social media? Yesterday’s…

So you've hit your stride with a prospective customer. They responded to that initial cold email, a steady, back-and-forth dialogue…

As the implementation of the GDPR looms ever closer, many brands, and rightly so, are beginning to fret about the…

Have you ever wondered what separates the roughly 1,800 billionaires in the world from the 15 million millionaires? Sure, it’s…

Augmented reality (or AR) has already become one of the hottest trends in advertising especially due to the innovative nature…

It’s no secret that there’s more to delivering a push notification than typing out a ‘buy now, selling out fast!!!!!’…

Here are two depressing facts about sales training: Depressing Fact #1―Some 90% of sales training has no lasting impact after…

What are some best practices for developing a digital customer experience across silos especially when different product owners have different…

What's the first word that comes to mind when you think of a goldfish? Pet? Orange? Scaly? How about sexy?…

We have officially entered the holiday season! October through January is filled with holidays from Halloween to New Years. As…