Jay Leonard

The hyper-saturation of advertising and marketing we see today has many negative consequences. The following two, however, are chief among…

When considering thought leadership, it's important to have tools and techniques to share your messages. One tool I use is…

I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying…

At one point or another, we may have all dreamt of working for or owning a Fortune 500 company alongside…

The notion of networking and business connections is coming up a lot in my world lately. I admit that I…

It has been proven that influencer marketing is very effective compared to traditional forms of digital marketing. 94% of elite…

Sometimes 1 + 1 = 3. In digital marketing, the connectivity afforded across platforms can sometimes have a domino effect…

Hiring is straightforward! You create a job profile and description, promote it, screen candidates based on your criteria, and choose…

Changing banners, launching new products, organizing site releases and optimizing merchandising shouldn’t require outside help. When ecommerce technology empowers non-technical…

In 2018, I am finding that things are changing right before our eyes. People are up in arms about the…

Less than two years ago, Instagram announced that they would start relying on a sorting algorithm to determine what content…

What are you doing to boost your career? What is your vision for yourself? What are your aspirational goals? How…

The social media has come to stay. Friends, families, colleagues, and professionals have become more connected through this great innovations.…

Have you ever dreamed of dancing like your favorite Broadway star? Wished you could join some of the most iconic…

As much as you hate it, unsolicited outreach is an inevitable component of your sales process. Cold emailing is a…