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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Best Practices for Determining Your KPIs (And Why They Matter)

Great business owners are separated from good ones by the decisions they make. Tony Robbins says it well, “One reason…

Jay Leonard
March 9, 2018
Business Articles

Do Your Marketing Results Matter?

Is there a point to reporting? Do you learn from the results you get, or do you just carry on…

Jay Leonard
March 9, 2018
Email Marketing

Local SEO Strategies for Higher Search Rankings

Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in…

Jay Leonard
March 8, 2018
Business Articles

10 Inevitable Ecommerce Risks You Should Watch Out For [Infographic]

Running an ecommerce store might be much simpler than opening a brick-and-mortar store. However, it also comes with a whole…

Jay Leonard
March 8, 2018
Infographics

How to Combine Paid Search With Your SEO Services to Achieve Marketing Success

SEO carries a lot of baggage as a business investment. Many consider it a “magic bullet” that, if you invest…

Jay Leonard
March 7, 2018
Business Articles

The One Thing All Professionals Can Agree With

When the iPhone 6 was released, and reviews and feedback on the newest mobile device came pouring in. Generally, some…

Jay Leonard
March 7, 2018
Business Articles

Why Defining Your Core Brand Value and Values Is More Important Than You Think It Is

Confused with all the conjecture and ambivalence surrounding ‘brand’ and ‘business?’ Regardless of how you look at it, you’re not…

Jay Leonard
March 7, 2018
Branding

How High-Performance Companies Are Breaking Critical Work Down into Projects

Did you know agility is the new efficiency? Chances are, your company follows a traditional work model based on hierarchical…

Jay Leonard
March 7, 2018
Business Articles

Webinars: A Marketer’s Secret Weapon in 2018

Webinars have been around for years – but, far from being yesterday’s news, it seems their popularity is still on…

Jay Leonard
March 7, 2018
Business Articles

Instagram Followers Hack to Get More, Real, Followers!

You’ve come to the right place if you’re looking for an Instagram followers hack. I’m going to show you how…

Jay Leonard
March 7, 2018
Business Articles

How Can Your Company Operationalize the Customer Experience?

We notice it and hear it everywhere. Something is shifting in how customers decide to engage with companies, and companies…

Jay Leonard
March 7, 2018
Customer Experience

10 Reasons Influencer Marketing Campaigns Fail

Is your micro-influencer program not living up to its potential? Any of the following ten reasons could be the culprit.…

Jay Leonard
March 6, 2018
Inbound Marketing

Traditional Marketing Isn’t Dead: How to Use it in the Digital Age

Use the foundations of traditional marketing to expand your digital marketing strategy. If you do a quick Google search of…

Jay Leonard
March 6, 2018
Digital Marketing

Stop Wasting Your Digital Ad Budget: Why Brands Are Gifting Influencers at Scale

What is "gifting at scale?" Learn how to use this strategy to enter new markets, test new audiences and identify…

Jay Leonard
March 5, 2018
Business Articles

State of Marketing 2018 and How to Reach Today’s Omnichannel Consumers

Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we…

Jay Leonard
March 5, 2018
Marketing

5 Tips to Optimizing Your Small Business Mobile Site

If your small business hasn't improved the mobile user experience on your site, now is the time to do so.…

Jay Leonard
March 5, 2018
Business Articles

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