Jay Leonard

It’s inevitable. You send an email to a seeming prospect. Something like this: Hey Jane, Still considering changing platforms? We…

Email marketing is tough. It gets even tougher when retailers lack insight into what their competitors are doing to stand…

In 2015, Google gave $167.8 million to charity. Much of it went to a nonprofit that aids the poor, some…

Video marketing has been on the rise for the past few years. With 97% of marketers saying that video content…

Did you know that only 0.75 percent of B2B leads generated from traditional marketing generate revenue? A reason for this…

Ten years ago, smartphones were in their infancy. Snapchat, Uber, and Airbnb didn’t exist and private space companies were still…

SMS marketing is just another way to reach your potential customers and keep them in the loop about your services.…

If you are a manufacturer or wholesale distributor selling products in a retail environment, it can be tough to stand…

You’ve invested your time, energy, and money into your business, and now you’re ready to get the maximum output from…

There are so many aspects to consider before a merchant purchases a new point-of-sale system for their business. Since the…

Standards set the bar for achievement, and in business, that bar raises and shifts position. No wonder professionals often burnout…

Few things in the world are as daunting as a blank page. Yes, you need a script for your marketing…

When it comes to successful AdWords campaigns, conversions are the ultimate goal. The key to getting conversions is using high-quality…

Become a what? A “Brand Journalist”? What’s that you say? It’s part of the communication fabric of the here and…

Does your paid search ROI ever feel like a bit of a mystery? You are spending a big chunk of…