A client asks: “We’ve been told that we should use a separate and unique domain for email that’s different from…
Email Marketing
Howard is a "Top 50 B2B Marketing Influencer (US)" and has more than 25 years' experience in B2B sales and marketing. He is president of Spear Marketing Group, a full-service B2B demand generation agency.
Most B2B marketing benchmark reports are completely useless. That’s because either 1) the results were generated through surveys, which (as…
A client asks: “We’ve been told that we should use a separate and unique domain for email that’s different from…
An old boss once commented: “75% of marketing is just being in the right place at the right time.” You…