Helga Zabalkanskaya

Contributor
2 Articles

Helga specializes in writing about digital marketing and applying a data-driven approach to measuring success and making strategic business decisions. Being a CMO of Newoldstamp, she also shares in the blog the best practices on email signature marketing and using corporate correspondence in order to increase brand visibility online.

Latest Articles By Helga Zabalkanskaya

How to Research your Users to Build Ideal Customer Profile

It appears that most startups and even well-established companies have a hard time building an Ideal Customer Profile (ICP). Many…

Helga Zabalkanskaya
August 9, 2021
Marketing

The Essential Email Marketing Metrics to Use in Making Data-Driven Decisions

Have you ever been in a situation where you feel like making a certain decision is obviously beneficial? Yet, oftentimes…

Helga Zabalkanskaya
July 14, 2020
Email Marketing

Other Authors

Jay Leonard
Contributor
200+ Articles
Connor Brooke
Tech Expert
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Dominic Kimani
Contributor
200+ Articles
Jimmy Aki
Contributor
200+ Articles
Kane Pepi
Contributor
200+ Articles
Michael Abetz
Contributor
200+ Articles