Evanne Farmer

Contributor
15 Articles

Latest Articles By Evanne Farmer

Best Storytelling Marketing Methods to Build a Successful Brand

Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something…

Evanne Farmer
May 13, 2021
Marketing

Power Words and Marketing to Pleasure and Pain

In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember…

Evanne Farmer
April 2, 2021
Marketing

How to Succeed Working From Home and Marketing Your Business During COVID-19

Working from home is the new norm these days, as we continue to battle the COVID-19 pandemic. We sit in…

Evanne Farmer
February 3, 2021
Small Business

How to Strengthen Your Website’s SEO

Search engine optimization (SEO) is used to improve a website’s ranking on major search engines like Google and Bing. Invesp…

Evanne Farmer
December 9, 2020
SEO

New 2021 Marketing Trends and How to Make Your Marketing Strategy Strong

With the COVID-19 pandemic, social justice movements, an economic crisis worse than anything since 1930 and giant murder hornets invading…

Evanne Farmer
November 24, 2020
Marketing

How to Begin Your Social Media Marketing Strategy

Nowadays, print advertisements and TV commercials aren’t enough for business success; social media marketing is now one of the leading…

Evanne Farmer
October 7, 2020
Social Media

How to Create a SMART Marketing Plan

Does your business have a marketing plan in place that you’re looking to adjust? Or are you just starting out…

Evanne Farmer
August 28, 2020
Marketing

How to Integrate the Principles of Six Sigma With Social Media

A business that follows the Six Sigma principles is one that focuses upon maximizing customer value and minimizing waste at…

Evanne Farmer
August 17, 2020
Social Media

4 Excellent PR Lessons From Growing an Avocado Tree

I am growing an avocado tree from a seed and although it seems like something that can’t possibly relate to…

Evanne Farmer
August 2, 2020
Public Relations

How to Drive Social Media Engagement

Why is social media engagement important? According to Oberlo, “social media engagement helps you strengthen your customer relationships.” By liking,…

Evanne Farmer
July 15, 2020
Social Media

An Excellent Publicist Role In Your Marketing Strategy

You’re brainstorming your communications and marketing strategy and the word “publicist” comes up. What is a publicist, and how does…

Evanne Farmer
July 5, 2020
Public Relations

How To Find Social Media Inspiration From Your Favorite Shows

Finding Social Media Inspiration from TV Television began in 1927 but didn’t really take off until the 1950’s. The appeal…

Evanne Farmer
June 19, 2020
Social Media

How to Design a Successful Website For Your Business

An interactive, easy-to-use website is critical for business success. A well-designed website can draw in increased user traffic, while a…

Evanne Farmer
June 10, 2020
Web Design

Why is Organic Social Media Important?

Is organic or unpaid social media still worth the time and resources a business needs to invest? The answer is…

Evanne Farmer
June 5, 2020
Social Media

6 Top Qualities of a Public Relations Firm

Public relations firms offer a wide variety of services and how they can help your company succeed may differ from…

Evanne Farmer
April 24, 2020
Public Relations

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