Erin McDonald, Author at Business2Community

Erin McDonald

Contributor
11 Articles

Erin McDonald is the head graphic designer of Expert Media Design. She works with small businesses to develop a cohesive and inviting brand. Her obsession is making things beautiful yet functional. From ideation to execution, every aspect of the creative process interests her. 

Latest Articles By Erin McDonald

Millennials and Brand Loyalty

Why is brand loyalty important? For any business, large or small, customers matter. One of the main goals for many…

Erin McDonald
November 30, 2021
Loyalty Marketing

Optimize the Branding Process

You’ve likely heard of branding before. But what does branding do? What are the steps to achieving a successful one?…

Erin McDonald
November 4, 2021
Branding

Why Apple’s Branding Works: 10 Lessons You Can Learn From the Masters

For a lot of companies, branding is an integral element of success. A brand is a complex system with many…

Erin McDonald
July 19, 2020
Branding

Online Marketing Strategies During COVID-19

The COVID-19 pandemic has disrupted a lot of things, and it’s had a profound impact on online marketing. While more…

Erin McDonald
May 15, 2020
Online Marketing

How to Build a Professional Website For Business

It’s time. You’ve finally decided to set up a professional website for your business or decided it’s time for an…

Erin McDonald
April 3, 2020
Web Design

Why a Website is Important for a Small Business

It is vital for all small businesses to have a website regardless of which industry it may be in. The…

Erin McDonald
March 23, 2020
Web Design

How to Gain Exposure For Your Business

With such a crowded market, small businesses may find it hard to stand out. The trick of how to gain…

Erin McDonald
March 23, 2020
Public Relations

What Are Touchpoints In Marketing: The Brand Impact of Marketing Touchpoints

Touchpoints are commonly used in business. They can even make or break a company’s relationship with a client. So, what…

Erin McDonald
February 18, 2020
Marketing

How to Market a New Business Online

Looking to learn how to market a new business online? To start, there are two main categories. They comprise of…

Erin McDonald
January 18, 2020
Strategy

How to Rank High in Google My Business in 2020

We’ve already discussed why Google My Business is such a valuable tool. Remember, 86% of consumers rely on the internet…

Erin McDonald
January 8, 2020
SEO

How to Market a Local Business

As a small business owner, you’ve learned how to craft a beautiful brand. Your website is updated and full of…

Erin McDonald
January 2, 2020
Marketing

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