You’ve likely heard of branding before. But what does branding do? What are the steps to achieving a successful…
Branding
More Articles from Erin McDonald
For a lot of companies, branding is an integral element of success. A brand is a complex system with…
Branding
The COVID-19 pandemic has disrupted a lot of things, and it’s had a profound impact on online marketing. While…
Online Marketing
It’s time. You’ve finally decided to set up a professional website for your business or decided it’s time for…
Web Design
It is vital for all small businesses to have a website regardless of which industry it may be in.…
Web Design
With such a crowded market, small businesses may find it hard to stand out. The trick of how to…
Public Relations
Touchpoints are commonly used in business. They can even make or break a company’s relationship with a client. So,…
Marketing
Looking to learn how to market a new business online? To start, there are two main categories. They comprise…
Strategy
We’ve already discussed why Google My Business is such a valuable tool. Remember, 86% of consumers rely on the…
SEO
As a small business owner, you’ve learned how to craft a beautiful brand. Your website is updated and full…
Marketing