Before running any digital campaign, it’s crucial to align brand messaging and strategy. Doing this helps marketers ensure that…
Branding
More Articles from Erin Hynes
Retargeting is a tried and true strategy for delivering those highly coveted conversions. This campaign strategy will help you…
Strategy
With a multi-channel strategy, you can reach consumers throughout the entire funnel, creating a cohesive story across channels like…
Strategy
Consumers today have many products and brands contending for their attention, which means the CPG industry is an especially…
Digital Marketing
Audio advertising uses programmatic advertising technology to automate the selling and insertion of audio ads into content. You can…
Digital Marketing
Brand affinity is becoming increasingly important. Research consistently shows that consumers, particularly millennials, are 4 times more likely to…
Strategy
Without conferences and business travel, B2B marketers have shifted to different strategies, like demand generation and account-based marketing. In…
B2B Marketing
Consumer’s banking behaviours have changed in recent years, with most generations now embracing digital banking. In fact, RFi Group…
Marketing
In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report,…
Video Marketing
As connected TV (CTV) becomes a widespread mode of media consumption, digital marketers are taking notice of the opportunities…
Marketing