Erin Hynes, Author at Business2Community

Erin Hynes

Contributor
21 Articles

Latest Articles By Erin Hynes

Digital Marketing Channels to Adopt in 2022

In 2021, connected TV (CTV), video and audio solidified their place in multi-channel marketing strategies. Brands and agencies are now…

Erin Hynes
January 14, 2022
Digital Marketing

5 Ways Brand Lift Studies Can Inform Your Campaign Strategy

Before running any digital campaign, it’s crucial to align brand messaging and strategy. Doing this helps marketers ensure that a…

Erin Hynes
December 15, 2021
Branding

5 Essential Retargeting Campaign Tips

Retargeting is a tried and true strategy for delivering those highly coveted conversions. This campaign strategy will help you meet…

Erin Hynes
December 9, 2021
Strategy

The Power of a Multi-Channel Strategy

With a multi-channel strategy, you can reach consumers throughout the entire funnel, creating a cohesive story across channels like native,…

Erin Hynes
November 30, 2021
Strategy

4 Tips For a Strategic CPG Digital Marketing Campaign (And the Trends to Back Them Up)

Consumers today have many products and brands contending for their attention, which means the CPG industry is an especially competitive…

Erin Hynes
November 24, 2021
Digital Marketing

Boost Campaign Performance With Programmatic Audio Advertising

Audio advertising uses programmatic advertising technology to automate the selling and insertion of audio ads into content. You can run…

Erin Hynes
November 12, 2021
Digital Marketing

Build Brand Affinity with Contextual Advertising

Brand affinity is becoming increasingly important. Research consistently shows that consumers, particularly millennials, are 4 times more likely to purchase…

Erin Hynes
October 26, 2021
Strategy

Strategies to Succeed in B2B Digital Marketing

Without conferences and business travel, B2B marketers have shifted to different strategies, like demand generation and account-based marketing. In a…

Erin Hynes
September 16, 2021
B2B Marketing

Contextual Advertising Strategies for Marketing Financial Services

Consumer’s banking behaviours have changed in recent years, with most generations now embracing digital banking. In fact, RFi Group research…

Erin Hynes
August 1, 2021
Marketing

Video Marketing Metrics You Should Care About (Other Than Conversions)

In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87%…

Erin Hynes
July 27, 2021
Video Marketing

How to Champion the Channel: Connected TV Advertising

As connected TV (CTV) becomes a widespread mode of media consumption, digital marketers are taking notice of the opportunities in…

Erin Hynes
July 25, 2021
Marketing

How to Attract Customer Attention in a Fragmented Digital Landscape

It’s become increasingly competitive in our fragmented media landscape to attract customer attention. This is in part because advertising now…

Erin Hynes
July 13, 2021
Digital Marketing

Why You Need Fresh Customer Profiles (And How to Build Them!)

Customer profiles provide factual information about the demographics and buying behaviors of your target audience. The profile describes everything you…

Erin Hynes
July 11, 2021
Customer Experience

4 Ways Agencies Can Onboard CTV Advertising With Ease

Connected TV (CTV) is becoming a more widespread mode of media consumption. Although digital marketers are taking notice, many are…

Erin Hynes
June 15, 2021
Communications

4 Key Things Every Marketer Should Know About Walled Gardens

You may have heard the term “walled gardens” used to describe the way major online platforms keep control of their…

Erin Hynes
May 28, 2021
Marketing

Native Advertising Explained—With Examples!

Native ads are paid ads that match the look, form, and feel of the media format that they appear in.…

Erin Hynes
May 10, 2021
Native Advertising

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