Erika Giles

Information and knowledge is easy to lose in the day-to-day shuffle during standard business operations. Sometimes your top sales performers…

Sales isn’t an easy profession. It is truly about having the right approach to communicating with prospects and leads. It…

Looking to utilize LinkedIn ads to reach your target audience? LinkedIn Message ads are a great way to start! LinkedIn…

As your business expands, your lead generation strategy needs to expand too. A growing business usually brings in more leads…

Have you ever met someone for the first time and they overshared personal information about their lives? If so, you…

When it comes to keeping your customers happy, providing them with a voice is crucial. And the channels you provide…

Creating a positive workplace culture is important for many reasons. It can help you retain your top talent, foster a…

Creating landing pages is one of the key elements of a comprehensive inbound marketing strategy. Landing pages have been around…

It wasn’t that long ago, really, when sales and marketing were separated by a body of water that seemed impossible…

No matter what industry you’re in, you have a target audience. And that audience is somewhere in the deep nether…

Email is a primary form of sales communication, but the problem with emails is they don't always get opened by…

People in all kinds of industries are debating artificial intelligence (AI) pros and cons. AI pros and cons are going…

A customer's experience with one or more of your touchpoints can make or break a sale. Every touchpoint channel and…

Not every content management system (CMS) is created equal. They all have different features and capabilities that make them great,…

Starting or running a successful business, takes planning and focus. Part of the process includes setting goals, running projections, and…