Erika Giles

B2C Expert
93 Articles

More Articles from Erika Giles

How to Make the Most of Google Search Console With Your Marketing Software

Google Search Console is a free and powerful SEO tool that becomes even better when you integrate it with…

Erika Giles
January 21, 2021
Online Marketing

The 10 Best B2B Product Page Examples (2021 Edition) That Fuel Sales

Product pages can be the last stop on your customers’ journey when you take the time to optimize them…

Erika Giles
December 8, 2020
B2B Marketing

How to Say Thank You For Your Business

As marketers, we talk a lot – almost every day – about building brand relationships. But here’s the plain…

Erika Giles
December 2, 2020
Strategy

7 Tips for Hiring the Right Demand Generation Agency

Demand generation helps fill the gaps between your marketing and sales teams. With the right strategy in place, you…

Erika Giles
November 21, 2020
Strategy

6 Ways to Leverage Sales Call Reporting to Close More Deals

Sales call reports are easy to forget in the day-to-day sales shuffle because they aren’t the most glorious part…

Erika Giles
November 20, 2020
Sales Management

How to Improve Sales Knowledge Management for Aligning Reps and Boosting Performance

Information and knowledge is easy to lose in the day-to-day shuffle during standard business operations. Sometimes your top sales…

Erika Giles
November 18, 2020
Sales Management

4 Business Development Process Steps That Close Deals

A common problem that plagues organizations is the disconnect that exists between marketing and sales. Marketing teams may be…

Erika Giles
November 16, 2020
Strategy

30 Mobile Marketing Statistics to Inspire Your Strategy

Tablets and smartphones have taken over the marketplace. If you’re not prepared to connect with your audience on these…

Erika Giles
November 12, 2020
Digital Marketing

How to Foster Sales Confidence for Reps to Turn Leads Into Revenue

Sales isn’t an easy profession. It is truly about having the right approach to communicating with prospects and leads.…

Erika Giles
November 11, 2020
Sales Management

7 Reasons for Outsourcing Business Development (And When to Go In-House)

Filling your sales pipeline is a high priority task that is often a major challenge. Many companies rely on…

Erika Giles
November 5, 2020
Strategy

15 LinkedIn InMail Best Practices and Message Ads Tips to Close More Customers

Looking to utilize LinkedIn ads to reach your target audience? LinkedIn Message ads are a great way to start!…

Erika Giles
November 3, 2020
LinkedIn
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