For more than 30 years, Drew McLellan has been in the advertising industry. For 26 of those years, he has owned and run an agency. Drew also leads the Agency Management Institute, which advises hundreds of small- to medium-sized advertising agencies on how to grow and build their profitability through agency owner peer networks, consulting, workshops, and more
by Drew McLellan - You’re probably involved in a lot of different projects as an agency owner or marketing team leader. You oversee the…
by Drew McLellan - Before 2008, agencies and marketing teams were far more likely to use research to inform their decisions and make them…
by Drew McLellan - Even before the pandemic hit, many of my agency clients expected some form of an economic downturn in 2020. This…
by Drew McLellan - It doesn’t matter if you’re in a major market or based in a rural area: Attracting and retaining talent is…
by Drew McLellan - Here’s a truth we seem to want to ignore — no one wants to be sold. Ever. Think about some…
by Drew McLellan - If we’ve learned anything over the last decade it’s that the stock market is volatile and difficult to predict with…
by Drew McLellan - Let’s face it — fundraising is marketing. I love the stories of the good old days in my community. You’ve…
by Drew McLellan - We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for…
by Drew McLellan - Your creative needs to be creative. No doubt about that. But sadly, many people think that’s enough. I received an…
by Drew McLellan - Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.…
by Drew McLellan - You don’t have to be a good writer or have a mind for marketing to set a goal of becoming…
by Drew McLellan - Who shouldn’t you serve? I have often said that the power of a good brand is not only does it…
by Drew McLellan - In previous posts, we’ve explored the idea that a potential buyer has to know, like and trust you before they’re…
by Drew McLellan - As the first quarter of 2015 whizzes past us, it’s time to take stock of your planning abilities. 25% of…
by Drew McLellan - It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But…
by Drew McLellan - Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the…
by Drew McLellan - Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of…
by Drew McLellan - When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no…
by Drew McLellan - It’s the middle of January and by now most people have gone back to life as they knew it prior…
by Drew McLellan - All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what…
by Drew McLellan - Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the…
by Drew McLellan - If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data.…
by Drew McLellan - We recently bought an ad for a client and the ad rep suggested we make a big deal out of…
by Drew McLellan - Seems like every marketing book, blog, and study is talking about how we should be using storytelling as a marketing…
by Drew McLellan - If your company is involved in social media, one of the elements you worry about is if you’re sharing in…
by Drew McLellan - By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season.…
by Drew McLellan - In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies…
by Drew McLellan - An area of marketing that is often overlooked is how important it is to be mindful when creating a company…
by Drew McLellan - We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this…
by Drew McLellan - Start a conversation with your customer? I know, it’s crazy talk. Why in the world would you want to talk…
by Drew McLellan - No matter where I speak, who the audience is or even the topic I am supposed to address, this same…
by Drew McLellan - When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal…
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