Daniel Hopper is a marketing consultant based in New Zealand. Connect with him on Linkedin.
Business owner of BYB Marketing, who specialises in brand management and marketing strategy to help businesses achieve their sales goals. For more about what they do, follow on LinkedIn and check out at https://brandyourselfbetter.com/
'Dan' has a wealth of marketing experience including a masters degree, work experience in diverse areas including real estate sales, market research and as a marketing academic; Daniel has a background in marketing theory as well as a practical one.
A published author, Daniel wrote his masters thesis on the consumption of rock concerts.
A lover of sport - especially Rugby and basketball, Daniel spends a fair bit of time at the gym.
Daniel organises an event called Linkedin Local Hamilton. It's pretty cool - Check it out.
by Daniel Hopper - It‘s cheaper to retain customers than it is to attract new ones. It pays to look after them. Wouldn’t it…
by Daniel Hopper - Instagram is a hugely popular app for using for sharing photos and video media. Instagram was one of the top…
by Daniel Hopper - Mass marketing is inefficient and expensive. Would it not be great if you could cut out the middleman and advertise…
by Daniel Hopper - We learn to write from a very young age. At school, reading and writing is first skills we learn. It’s…
by Daniel Hopper - The internet is a massive part of our lives. We use the internet for all sorts of things — to socialise, learn,…
by Daniel Hopper - Marketing influences customer decision-making. A person’s decision-making process for purchasing a car, holiday or a new Ice Cream brand will…
by Daniel Hopper - A business page on Facebook is a valuable tool for any marketer, whether you are a consultant, SME or corporation.…
by Daniel Hopper - Do you have a local sports club that you support? Sponsors help them operate through providing funding or support in…
by Daniel Hopper - Social media is a pretty big deal in 2020. It was a pretty big deal back in 2010! But now,…
by Daniel Hopper - Have you ever noticed in the big movies how often you see major brands? More often than not, the PC…
by Daniel Hopper - The first place that many people go to search for information about a product, service or brand is an online…
by Daniel Hopper - As a business, we need to capture the attention of potential customers as quickly as possible by telling them how…
by Daniel Hopper - A common mistake from beginner marketers is confusing their businesses brand image with their brand identity. I get it. They…
by Daniel Hopper - The better we understand the theory, the better our decision-making becomes, without even having to think about it. Marketing is…
by Daniel Hopper - Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how…
by Daniel Hopper - With over 90% of the search engine market, it is important for businesses that they are easily found through Google…
by Daniel Hopper - Affiliate Marketers act like a salesforce for a business. Marketing can be a costly investment for businesses. Big investments into…
by Daniel Hopper - Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses…
by Daniel Hopper - The use of the media to influence the perceptions of vast audiences has long been used by governments and corporations.…
by Daniel Hopper - If we’re the same as everybody else, nobody will remember us. If we’re a brand, we want to be memorable,…
by Daniel Hopper - Advertising. It’s everywhere. We’re exposed to hundreds of advertising messages daily, so our brain starts to filter them subconsciously. But…
by Daniel Hopper - How the customer and firm can co-create value together to both get what they want. In 2020, customisation and giving…
by Daniel Hopper - Anyone browsing Instagram is bombarded with hashtags, but how much purpose do they serve on Social Media? Is less more?…
by Daniel Hopper - Influencer Marketing is one of the biggest marketing trends for the past five years. If you spend much time browsing…
by Daniel Hopper - A marketing strategy is shaped by a businesses’ strengths, opportunities, and goals, and directs the more specific deliverables of the…
by Daniel Hopper - Customer service is a vital component of the consumption experience to any firm who wants to retain customers and grow…
by Daniel Hopper - Who are you targeting? Often when you ask a small business owner who they are targeting as customers, their response…
by Daniel Hopper - Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is…
by Daniel Hopper - Networking is a powerful tool for business people to meet relevant people that can help them further their career, whether…
by Daniel Hopper - The power of branding in the twentieth century is obvious. Brands such as Google, Apple, Nike, and McDonalds are globally…
by Daniel Hopper - Market research plays a key role in helping businesses to better understand their customers and marketplace, to help them make…
by Daniel Hopper - The potential for business people on LinkedIn is ENDLESS. Whether you want to find a job, or wanting to find…
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