Dana Kachan, Author at Business2Community

Dana Kachan

Contributor
35 Articles

Dana Kachan is the author, keynote speaker, marketing consultant, and startup advisor. She has been consulting tech startups and established companies in the United States, Singapore, Poland, Israel, and Ukraine. Dana has been a guest marketing speaker at the World Digital Weeks 2021 and European Digital Week 2020. She is also a co-author of the book "Business-Driven Digital Product Design." 

Latest Articles By Dana Kachan

How to Work with TikTok: TikTok Influencer Marketing Guide

The future of digital marketing is creative, and it’s definitely on the newest social media platforms, such as TikTok. Keep…

Dana Kachan
August 4, 2021
Digital Marketing

The Rise of Social Enterprises: Business That Leads a Sustainable Future

This business trend implies the participation of a C-suite in achieving Sustainable Development Goals and building a better reality together.…

Dana Kachan
July 8, 2021
Social Business

Finance Starts Having a Heart: How Fintech Fosters Financial Inclusion and the SDGs

Finance acquires a heart. Fintech companies innovate financial services with empathy and sustainability in mind. Financial inclusion can become a…

Dana Kachan
July 5, 2021
Finance

6 Secrets of a Successful Animated Commercial

Here are six crucial things that you should know to improve your animated commercial. An animation video is a great…

Dana Kachan
June 15, 2021
Video Marketing

The Unique Value of Animated Explainer Videos in Marketing

An animated ad - is it an old-school marketing practice or a progressive way to introduce your company to the…

Dana Kachan
May 29, 2021
Digital Marketing

Brand Management Principles and Commitment to Continual Reinvention

“Branding demands commitment; commitment to continual reinvention” – Richard Branson Brand management is a continuous path to reinventing yourself, as…

Dana Kachan
April 9, 2021
Branding

How to Speak as a Storyteller, Not a Seller: 6 Brand Storytelling Tips

Who is an impactful brand? It’s not a seller, but a storyteller. These six experience-based tips can help you tell…

Dana Kachan
April 6, 2021
Marketing

What Are CGI Influencers? They Don’t Have a Heartbeat, But They Have Million-Follower Communities on Instagram

Influencer marketing made a new turn. Today, you shouldn’t necessarily be a human to be a thought leader. Here we…

Dana Kachan
April 1, 2021
Marketing

The Power of Visual Communication in Digital Marketing

Visual communication is crucial for brands that aim to establish trust-based relationships with a target audience. These insights may help…

Dana Kachan
March 4, 2021
Digital Marketing

Insider Tips: How to Market a Minimum Viable Product to Maximise Engagement

It's a simple guide for marketers and product creators aimed to help you navigate MVP marketing. Here I'm sharing my…

Dana Kachan
February 14, 2021
Startups

Video Marketing Will Be Even More Exciting: Trends 2021

Video marketing is gaining popularity today and becomes one of the most effective brand promotion strategies. Here I provide a…

Dana Kachan
January 28, 2021
Video Marketing

Modern Customers Want Brand Communities, No More Advertising

Customers feel the growing need for online socializing, especially when most of us are staying at home during the lockdown.…

Dana Kachan
January 15, 2021
Digital Marketing

Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons

Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the video…

Dana Kachan
January 2, 2021
Video Marketing

To Product Creators: We Don’t Purchase Things But Better Versions of Ourselves

Digital product creators all over the world are bothered by the same question - how to build for continuity? How…

Dana Kachan
December 14, 2020
Product Management

How Video & Animation Can Boost the Effectiveness of Your Email Marketing

Animation has become a popular marketing practice that can help companies connect with their audience and communicate a brand message…

Dana Kachan
November 5, 2020
Marketing

The Evolution of Animation: The Journey from Entertainment to the Top Marketing Practice

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down…

Dana Kachan
September 15, 2020
Marketing

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