Dana Kachan

Contributor
35 Articles

Dana Kachan is the author, keynote speaker, marketing consultant, and startup advisor. She has been consulting tech startups and established companies in the United States, Singapore, Poland, Israel, and Ukraine. Dana has been a guest marketing speaker at the World Digital Weeks 2021 and European Digital Week 2020. She is also a co-author of the book "Business-Driven Digital Product Design." 

More Articles from Dana Kachan

How to Work with TikTok: TikTok Influencer Marketing Guide

The future of digital marketing is creative, and it’s definitely on the newest social media platforms, such as TikTok.…

Dana Kachan
August 4, 2021
Digital Marketing

The Rise of Social Enterprises: Business That Leads a Sustainable Future

This business trend implies the participation of a C-suite in achieving Sustainable Development Goals and building a better reality…

Dana Kachan
July 8, 2021
Social Business

Finance Starts Having a Heart: How Fintech Fosters Financial Inclusion and the SDGs

Finance acquires a heart. Fintech companies innovate financial services with empathy and sustainability in mind. Financial inclusion can become…

Dana Kachan
July 5, 2021
Finance

6 Secrets of a Successful Animated Commercial

Here are six crucial things that you should know to improve your animated commercial. An animation video is a…

Dana Kachan
June 15, 2021
Video Marketing

The Unique Value of Animated Explainer Videos in Marketing

An animated ad – is it an old-school marketing practice or a progressive way to introduce your company to…

Dana Kachan
May 29, 2021
Digital Marketing

Brand Management Principles and Commitment to Continual Reinvention

“Branding demands commitment; commitment to continual reinvention” – Richard Branson Brand management is a continuous path to reinventing yourself,…

Dana Kachan
April 9, 2021
Branding

How to Speak as a Storyteller, Not a Seller: 6 Brand Storytelling Tips

Who is an impactful brand? It’s not a seller, but a storyteller. These six experience-based tips can help you…

Dana Kachan
April 6, 2021
Marketing

What Are CGI Influencers? They Don’t Have a Heartbeat, But They Have Million-Follower Communities on Instagram

Influencer marketing made a new turn. Today, you shouldn’t necessarily be a human to be a thought leader. Here…

Dana Kachan
April 1, 2021
Marketing

The Power of Visual Communication in Digital Marketing

Visual communication is crucial for brands that aim to establish trust-based relationships with a target audience. These insights may…

Dana Kachan
March 4, 2021
Digital Marketing

Insider Tips: How to Market a Minimum Viable Product to Maximise Engagement

It’s a simple guide for marketers and product creators aimed to help you navigate MVP marketing. Here I’m sharing…

Dana Kachan
February 14, 2021
Startups

Video Marketing Will Be Even More Exciting: Trends 2021

Video marketing is gaining popularity today and becomes one of the most effective brand promotion strategies. Here I provide…

Dana Kachan
January 28, 2021
Video Marketing
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