Connor Brooke

In an earlier piece, I looked at the rise and possibly the decline of email marketing due to the sheer…

Branding is so much more than having a cool logo or flashy website. Sure, today you have to be able…

I started my career in marketing. In fact, I never even considered recruitment until one day my father-in-law and husband…

To all those thoughtful sales leaders out there, ponder on these quiz questions: “How do you use data to drive…

Many organizations are undergoing significant leadership changes as leaders transition out of the workforce and are replaced by a new…

The yin-yang is widely recognized as a symbol of duality. It represents how seemingly opposite forces are interconnected, and even…

The expanding size of today's consumer market creates opportunities for entrepreneurs and businesses of all types to get involved. The…

Startup Week Across America is coming! The week-long event, formerly known as Startup Day Across America, takes place from August…

The point of sale is an incredibly important time for retailers to engage their customers. However, most are stuck using…

Disney and Starbucks… What do these two brands have in common? Despite operating in different industries, their business models have…

If you’ve followed Marisa’s journey with Frozen Outdoor, as well as how—and why—the company implemented omnichannel customer service, then you…

If you want to build customer loyalty, you need to create a memorable brand, one that makes people want to…

If you own a business, you know a lot about that business. You also have a website. You probably know…

Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across…

According to InsideSales.com’s “The State of Sales Development” report, the sales development representative (SDR) role can be automated more than…