Connor Brooke

When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the…

Too often business leaders reduce HR to little more than order-takers: fill requisitions, solve employee problems, calculate compensation tables, run…

It’s that time of the year again. Gyms suddenly get busy. Book sales increase. The crowd at fast food restaurants…

One negative customer experience may seem like a drop in the ocean of all your customer interactions, but it’s never…

Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook that…

As a marketer, you likely know that marketers can be annoying. We repeat the same industry jargon over and over,…

Each year, eCommerce blogs fill up with articles about trends for the year ahead. But what’s the point if we…

A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend. Potential…

Choosing a right engagement model is a very critical decision for the whole mobile app development process as it directly…

For marketers and businesses, this time of year is one of the most chaotic seasons we’ve got. Not only are…

90% of consumers trust in companies and services recommended by friends, relatives or people they know. Only 33% trust ads…

Happy New Year! We hope you enjoyed the fireworks and that your champagne hangover is fading, because we have work…

I agree that the four-door Jeep Wrangler is definitely easier to get into, but the two-door 2018 Wrangler Rubicon I…

Instagram reached a whopping 1 billion monthly users in 2018, and there’s no sign everyone’s favorite photo-sharing app is slowing…

An abandoned cart email is a gentle reminder, from a business to a customer, about the products added to a…