Connor Brooke

The concept of “crowdsourcing” – which has many varying definitions and connotations–has grown exponentially over the last few years as…

If you spend much time online, it’s likely you’re aware of RSS feeds as a method of keeping up with…

So let me tell you a story. Once, I began a blog to share my thoughts and experiences as a…

We cringe every time we watch the new Geico commercial where a guy chooses to save money on a weight…

Great sales tools? Or history repeating itself? General Motors, recognizing that many potential buyers’ credit is less than stellar these…

Last week, what caught my attention repeatedly (besides the usual project stress) was the endless focus on continuous improvement and…

Is "Fan Gating" dead with Timeline? This is a oft repeated question across the web since the February 29 announcement…

Principle #1: Social Proof Social proof (aka informational social influence) is the phenomenon that people look to the behavior of…

This is a question many of you may be asking, and you will be right to. Social media applications such…

Through social media platforms, we have access to large crowds. The question is: how do you reach and utilize the…

Recently we posed the question to our Facebook and Twitter followers “how does your company use Pinterest”? After receiving a…

While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while…

  In this business, and probably in most businesses, we do a lot of hand wringing. As marketers or PR…

1. Generate a buzz in the run-up to a new product launch. Don't limit your pre-launch efforts to a press…

Is your brand ready for Facebook’s Timeline update? On March 30, Timeline will automatically go live for all brand pages…