Connor Brooke

Marketing departments are quite sophisticated in their demand generation efforts. The problem is the sales organizations don’t believe marketing is…

What is creativity? There’s a common misunderstanding about who can call themselves “creative.” There are many types of creativity out…

It’s Monday morning. You sit in your chair and elbow over a stack of papers in order to reach your…

When analyzing branding communities we hear a lot of analysis focusing on the brand. This post examines the consumer’s motivations…

As touch-sensitive smartphones become more popular, phones with physical keyboards are slowly fading away. However, there is still a significant…

A recurring theme from this year’s crisis management conference was that crisis management should be guided by an organisation’s values…

If you're looking for a unique, never-before-done type of summer marketing idea, here's one you probably haven't considered: host a…

As photographers. As creatives. There is a well of creativity which rests deep inside of us. In some cases that…

This month, we’re going to take one post a week to help you make the most of your social media…

One of the most common questions when starting a Google pay-per-click account is, “How much should I spend?” Many people…

Over half of adults play video games. Yes, you read that correctly – more than 50% of consumers ages 18…

Starting near the end of 2012 and then going into 2013, there was a significant amount of noise around the…

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the…

In competitive markets the differentiation of products and services is challenging, with many consumers not able discern a noticeable difference.…

The mantra of the cell phone industry used to be “bigger isn’t better,” but that was back in the days…