Connor Brooke

Are you still wondering why Social Media is important to a Marketing Strategy? Are you thinking Content Marketing is just…

Many B2B websites are stuck in the past, functioning an online brochure rather than a member of the business development…

Over and over again, companies hear the importance of differentiation—of distinguishing their brands from the competition. And while it’s important…

From Bayou to Bernie Madoff, it feels like every day brings a new scandal in the investment world. From hedge…

In this episode of Marketing Made Simple TV, Christine Heckart of ServicseSource shares tips on how to make profiles though…

This multi-million dollar commercial, which celebrates the 25th anniversary of Nike’s biggest campaign, ends with three of the most well…

In order to gain success in a market environment prone to change, sales managers need to realize the necessity of…

In its scope and execution, talent management is a complicated activity. Online solutions are rarely able to capture the complexity…

Simply having a presence on Twitter, Facebook, and Google+ doesn’t guarantee your company scores of fresh leads and new customers.…

Even in a digital world, face-to-face interaction provides real business benefits. It helps create personal connections, build trust, and foster…

The blogosphere is a close-knit community. You simply cannot survive on your own, so to speak. It is a unique…

As salespeople, we make hundreds or even thousands of phone calls each week. However, our success relies on our ability…

As you may know, when a large U.S. based investment manager (in excess of $100 million in assets) takes a…

In the summer of 2011, Google announced the support of authorship markup as a way for authors to verify content…

When it comes to the luxury car market, Mercedes-Benz and BMW have been battling it out for years. Since we…