Connor Brooke

Life is uncertain and unpredictable. What you have today might vanish with just a blink of an eyelid. It is…

All these different names, what do they mean?! They are all terms used for the people or organisations that own…

The magic of Christmas has given way to tablets, 3D televisions, effectively erasing the belief in old Santa Claus. Kids…

As the Household CEO and key decision maker for important purchases like cars, electronics, groceries, and more, it's no surprise…

Despite what many people think, traditional paper books are not disappearing. It's true that the Kindle has seen great success…

Content Marketing has become even more important with Google’s Hummingbird update. For many years, search engines have evaluated your website…

Many people underestimate the effectiveness of blogging, whilst others have absolutely no idea what a blog is. Quite simply, a…

Introduction There are two main methods for promoting your books: “passive marketing” and “active marketing.” In general, all marketing activities…

We sell to the emotional side of the brain. This helps explain why, as Wharton marketing professor David Bell pointed…

The advancement of digital technology has had a resounding effect on the way we function as individuals, communicate with one…

Not all bosses are great leaders and not all leaders are bosses. Do you know the difference between a boss…

Customer experience management professionals use self-reported “likelihood” questions to measure customer loyalty. In their basic form, customer loyalty questions ask…

Two things you can count on near the end of the year: holiday-themed marketing and predictions posts. We’re not immune…

I was doing some consulting with a e-learning company a few years ago when the iPad first came out. We…

The better half of one of hip-hop’s most successful artists and entrepreneurs, Beyoncé – also known as Mrs. Carter, Queen…