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Connor Brooke

Tech Expert
200+ Articles

Latest Articles By Connor Brooke

Which Entrepreneurial Personality Type are You? Part 1

The classic definition of entrepreneur was conceived in 1983 by Howard Stevenson of the Harvard Business School. In an interview…

Connor Brooke
May 3, 2014
Business Articles

What Is A Session? A Look At The Google Analytics Change

When designing and developing a website, properly measuring a website’s ongoing performance is an important step to ensuring your marketing…

Connor Brooke
May 3, 2014
Business Articles

Turning the Periodic Tables on Marketing

The Periodic Table of Elements, created by Dmitri Mendeleev, is probably the most famous and infographic in history. Since it…

Connor Brooke
May 3, 2014
Marketing

10 Companies with an Enormously Successful Sales Team – LinkedIn Finishes 2nd

According to Selling Power, a corporate research company that analyzes and ranks U.S. salesforces, the following 10 companies have a…

Connor Brooke
May 2, 2014
Business Articles

3 Best Practices for Creating a Lead-Scoring Matrix

TOFU. MOFU. BOFU. They’re funny-looking acronyms that are fun to say and music to the ears of sales and marketing…

Connor Brooke
May 2, 2014
Marketing

3 Things the Sochi Olympics Taught Us About Managing Creative Teams

As a project, the 2014 Sochi Olympics will forever be overshadowed by one stark image: four rings lit up, one…

Connor Brooke
May 1, 2014
Marketing

Your Community is an Ecosystem – Embrace It

Examining the definition of an ecosystem might reveal something akin to the following: An ecosystem is a community of living…

Connor Brooke
May 1, 2014
Blogging

B2B Social Media + Marketing Stats for 2014

While the B2B world has been somewhat slower to adapt to social and marketing practices, that is not the case…

Connor Brooke
May 1, 2014
B2B Marketing

Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?

In a recent companywide meeting at Ve Interactive US HQ, we discussed Steve Job’s secrets to great presentations. At the…

Connor Brooke
April 30, 2014
Marketing

Six Differences Between Customer-Focused Companies and Operations-Focused Companies

Better Customer Experience Some companies really understand customer service. They know how to hire for it, train for it and…

Connor Brooke
April 30, 2014
Customer Experience

Top 10 Reasons SEO Companies Fail

New SEO companies seem to come and go like bad TV shows. In this post I'll explain the top 10…

Connor Brooke
April 29, 2014
Business Articles

Case Study – B2B Lead Generation Using Facebook Ads : Mobile Feed vs. Desktop Feed vs. Right Side

Disclaimer: As with ANY marketing case study, you should take this with a grain of salt because your marketing will…

Connor Brooke
April 29, 2014
B2B Marketing

Do You Have a Digital Marketing Roadmap Like This? [Infographic]

A Digital Marketing road-map makes it easy to plan, implement and measure digital marketing and is the need for every…

Connor Brooke
April 29, 2014
Digital Marketing

How Many Segments Does Caterpillar Have? Buyer Personas Supply the Correct Answer

One of the most important decisions a marketer needs to make is segmentation – how to determine the essential differences…

Connor Brooke
April 29, 2014
Marketing

25+ Writing Tools a Freelance Writer Can’t Live Without

The benefits of being an online freelance writer are undeniable. No 9-5, no daily commute, and no pittance of a…

Connor Brooke
April 29, 2014
Blogging

Building An Inside Sales Team Through Outsourcing: Getting It Right

When it comes to creating or reforming sales operations, the phrase "outsourcing Inside Sales teams" seems to come up in…

Connor Brooke
April 28, 2014
Business Articles

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